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"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: they need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.

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cultural --- promocija kulture --- promozzjoni kulturali --- kulturna promidžba --- kultūros skatinimas --- promoção cultural --- промоција културе --- a kultúra előmozdítása --- πολιτιστική προώθηση --- promotion culturelle --- fremme af kultur --- promovare culturală --- propagace kultury --- promovim kulturor --- промоција на културата --- Werbung für Kulturveranstaltung --- реклама на културно представяне --- promozione culturale --- промоција на културни настани --- propagování kulturních akcí --- folkbildningsarbete --- kulturális reklám --- promovarea culturii --- Kulturwerbung --- a kultúra támogatása --- културна промоција --- promovim i kulturës --- bildningsfrämjande --- promotion of culture --- Marketing. --- Public relations. --- 025 --- 020 --- 659 --- AA / International- internationaal --- Reclame - Public relations. --- Publicité - Relations publiques. --- Advertising. Public relations. --- 659 Reclame - Public relations. --- 659 Publicité - Relations publiques. --- 659 Advertising. Public relations. --- Bibliotheekwezen: algemeenheden --- Reclame - Public relations