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Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.

Advertising. Public relations --- Consumer behavior --- Advertising. --- Advertising-- Psychological aspects. --- Consumer behavior. --- Psychological aspects. --- Sex role in advertising. --- Advertising --- Commerce --- Business & Economics --- -Consumer behavior --- Sex role in advertising --- #SBIB:012.AANKOOP --- #SBIB:309H2812 --- #SBIB:309H2821 --- Psychological aspects --- Marketing, consumentengedrag, consumentisme --- Reclameboodschap: functies, genres, taalgebruik historiek --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Sociology of the family. Sociology of sexuality --- Gender --- Images of women --- Book --- Consumption --- Culture