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Book
Communication research measures 2: a sourcebook
Authors: --- ---
ISBN: 9780805851335 9780805851328 0805851321 080585133X 9780203871539 9781135231392 9781135231439 9781135231446 1135231443 9786612124532 1282124536 0203871537 Year: 2009 Publisher: New York, N.Y. Routledge

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Abstract

Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research. The measures profiled here are the best of the best from the early 1990s through today. They are models for future scale development as well


Book
Quantitative research in communication
Authors: --- ---
ISBN: 9781412956956 1412956951 9781412956963 141295696X 9781412956956 1322413002 1452212937 1452274886 9781452212937 9781452274881 Year: 2009 Publisher: Los Angeles : SAGE,

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Abstract

This textbook is designed to be economical and is focused on core topics in quantitative communication research ranging from basic statistical procedures (such as frequency distributions) to more advanced procedures (such as multiple regression).

Understanding audiences: theory and method
Author:
ISBN: 0761963456 0761963448 9786610369881 085702017X 1280369884 141293334X 9781412933346 9780857020178 9780761963448 9780761963455 9781280369889 6610369887 1446239497 Year: 2001 Publisher: London Sage

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Abstract

Understanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences.

Action theory and communication research: recent developments in Europe
Authors: --- ---
ISBN: 3110180812 9783110180817 3110180804 9786612193910 1282193910 3110197383 9783110197389 9783110180800 Year: 2004 Volume: 3 Publisher: Berlin Mouton de Gruyter

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The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. It has deep roots in Weberian sociology, symbolic interactionism and phenomenology and it has been a robust survivor of the various storms that have beset the practice of the social sciences since the collapse of structuralist and social system paradigms. The social action approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The appeal of the approach stems also from its flexibility, wide range of applications and sensitivity to cultural and social meanings. The contributions assembled in this book, despite their diversity, can all be placed within the framework of social action theory. Some are reports of empirical inquiries, others reflections on theory but each one sheds some light on the significance of media use in everyday experience and contributes to an understanding of communication in society.


Book
Gatekeeping theory
Authors: ---
ISBN: 9780415981385 9780415981392 9780203931653 0415981395 0415981387 0203931653 1135860602 1282327461 9786612327469 9781135860554 9781135860592 9781135860608 1135860599 9781282327467 6612327464 Year: 2009 Publisher: New York, N.Y.: Routledge,

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Abstract

Gatekeeping is one of the media's central roles in public life: people rely on mediators to transform information about billions of events into a manageable number of media messages. This process determines not only which information is selected, but also what the content and nature of messages, such as news, will be. Gatekeeping Theory describes the powerful process through which events are covered by the mass media, explaining how and why certain information either passes through gates or is closed off from media attention. This book is essential for understanding how even single


Book
The social embeddedness of media use
Author:
ISBN: 1282188011 9786612188015 3110216108 9783110216103 3110209241 9783110209242 9783110209242 9781282188013 6612188014 Year: 2009 Publisher: Berlin New York Mouton de Gruyter

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Scholars in the field of communication research have extensively studied television viewing in general and watching television news in particular. The book looks at the subject from an integrative theoretical perspective. Based on Schutzean sociology and action theoretical approaches to media use, the author argues that immediate social influences and other everyday life situations largely determine television use, and that the influence of short-term situational characteristics are often overlooked in person-centered explanatory models. In three empirical studies, the role of short-term situations and the influence of immediate social surroundings is analyzed. The use of Discrete Time Event History Analysis is an innovative way to look at household diary data. Findings reveal how family members influence each other in many ways. Watching television turns out to be an integral part of everyday life in the family, but also a force that may reduce family interaction. It is shown that television may serve as a surrogate for those family members that are not present, and that family members while present at home follow each others example. Partners are shown to mimic each other, children to mimic their parents, and parents follow the example set by their children. Television news viewing, in contrast to general television viewing is less determined by the immediate influence of others. Also, the individual motivations for news viewing vary throughout the day. First exposure to television news appears to be motivated by other factors than subsequent exposure. A need for 'surveillance' dominates first exposure, but subsequent exposure appears to be governed by other, more 'ritualistic' motivations. The book is important to scholars, graduate-level students, and practitioners who are concerned with theoretical and methodological insights in the phenomenon of television viewing in everyday life.


Book
Personalisation in mass media communication : British online news between public and private
Author:
ISBN: 902727083X 9789027270832 9789027256454 130640536X 9781306405362 9027256454 Year: 2014 Publisher: Amsterdam Benjamins

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It seems to be a truism that today's news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between the various facets of personalisation from a linguistic point of view. It includes 1) contexts that involve the audience by inviting direct interaction and through the use of visual elements; 2) the focus on private individuals who are personally affected by news events; and 3) the use of communicative i

The mass media and the dynamics of American racial attitudes
Author:
ISBN: 0521529158 0521821711 113980989X 1107317150 1107316197 1107321581 0511615639 1107315212 1299318819 9781107321588 9780511615634 9781107316195 9780521821711 9780521529150 9781107317154 9781299318816 9781107315211 Year: 2003 Publisher: Cambridge ; New York : Cambridge University Press,

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Abstract

Paul M. Kellstedt explains the variation in Americans' racial attitudes over the last half-century, particularly the relationship between media coverage of race and American public opinion on race. The analyses reveal that racial policy preferences have evolved in an interesting and unpredicted (if not unpredictable) fashion over the past fifty years. There have been sustained periods of liberalism, where the public prefers an active government to bring about racial equality, and these periods are invariably followed by eras of conservatism, where the public wants the government to stay out of racial politics altogether. These opinions respond to cues presented in the national media. Kellstedt then examines the relationship between attitudes on the two major issues of the twentieth century: race and the welfare state.

Narrative methods for organizational and communication research
Author:
ISBN: 0761965874 0761965866 9786610370115 1849209499 1446223728 1280370114 1412931428 9781412931427 9781849209496 9781280370113 9781446223727 9780761965862 9780761965879 Year: 2001 Publisher: London Sage


Book
News, numbers and public opinion in a data-driven world
Author:
ISBN: 9781501330353 9781501330377 1501330373 9781501330360 1501330365 1501330357 1501330381 9781501330384 Year: 2018 Publisher: New York, NY : Bloomsbury Academic,

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Abstract

From the quality of the air we breathe to the national leaders we choose, data and statistics are a pervasive feature of daily life and daily news. But how do news, numbers and public opinion interact with each other - and with what impacts on society at large? Featuring an international roster of established and emerging scholars, this book is the first comprehensive collection of research into the little understood processes underpinning the uses/misuses of statistical information in journalism and their socio-psychological and political effects. Moving beyond the hype around "data journalism," News, Numbers and Public Opinion delves into a range of more latent, fundamental questions such as: * Is it true that most citizens and journalists do not have the necessary skills and resources to critically process and assess numbers? * How do/should journalists make sense of the increasingly data-driven world? * What strategies, formats and frames do journalists use to gather and represent different types of statistical data in their stories? * What are the socio-psychological and political effects of such data gathering and representation routines, formats and frames on the way people acquire knowledge and form attitudes? * What skills and resources do journalists and publics need to deal effectively with the influx of numbers into in daily work and life - and how can newsrooms and journalism schools meet that need? The book is a must-read for not only journalists, journalism and media scholars, statisticians and data scientists but also anybody interested in the interplay between journalism, statistics and society.

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