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Organización industrial fue revisado exhaustivamente gracias a las observaciones recibidas en clases, ofrece una presentación actualizada y rigurosa de la organización industrial moderna que conjuga teoría con aplicaciones en el mundo real y extrae implicaciones para las estrategias empresariales y la política de la competencia. Este exhaustivo libro de texto familiariza a los lectores con los modelos más relevantes para entender las estrategias de las empresas con poder de mercado y muestra cómo estas empresas se adaptan a las distintas condiciones del mercado. Esta segunda edición incluye modelos formales y estudios de caso nuevos y revisados. Los modelos formales se presentan detalladamente y los análisis se resumen en "lecciones" que destacan los puntos principales. Las teorías se complementan mediante numerosos estudios de caso reales que involucran a los estudiantes y les permiten conectar las teorías con las situaciones del mundo real. Los capítulos incluyen preguntas de repaso, ejercicios y sugerencias de lecturas adicionales para ampliar la experiencia educativa. Una página de internet sirve de acompañamiento y cuenta con ejercicios adicionales para los estudiantes, así como con diapositivas de enseñanza.

Administración --- Industrial organization. --- Mercadeo. --- Planificación estratégica. --- Industrias.

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Este libro invita a un grupo de autores, pertenecientes a tres grupos de investigación de distintas universidades, a enriquecer la reflexión sobre el papel que desempeña la publicidad social en las estrategias de responsabilidad social empresarial y cómo esto puede redundar en el mejoramiento del valor de marca. Las apreciaciones se encuadran en el escenario de posguerra o posconflicto que vive el País desde la firma de los Acuerdos de la Habana, entre el Estado colombiano y las FARC-EP.

Mercadeo. --- Marketing. --- Corporate social responsibility series. --- Advertising. --- Responsabilidad social empresarial. --- Publicidad. --- Ads --- Advertisements --- Advertising --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Consumer goods --- Domestic marketing --- Retail marketing --- Industrial management --- Aftermarkets --- Marketing --- Corporate social responsibility --- Brand value --- Social advertising

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With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Libraries --- Information services --- Bibliothèques --- Services d'information --- Marketing. --- Public relations --- Marketing --- Relations publiques --- BPB1307 --- Bibliothèque --- Société de l'information --- Mercatique --- Sciences sociales --- Bibliotheek --- Informatiemaatschappij --- Sociale wetenschappen --- Public relations. --- Information services -- Marketing. --- Libraries -- Marketing. --- Libraries -- Public relations. --- Libraries. --- Social Sciences --- Library & Information Science --- Bibliothèques --- teoria marketingului --- teória marketingu --- teorija trženja --- turundusteooria --- теория на маркетинга --- marketing --- rinkodaros teorija --- teorija marketinga --- μάρκετινγκ --- теорија на маркетинг --- marknadsföringsteori --- marketingová koncepce --- tirgzinības teorija --- mercadotecnia --- teoria marketingu --- markkinoinnin teoria --- теорија маркетинга --- theory of marketing --- teoria e marketingut --- teorija tal-kummerċjalizzazzjoni --- markedsføringsteori --- marketingteori --- elementi di marketing --- marchéage --- marketingová teorie --- αγοραλογία --- теорија истраживања тржишта --- piano di marketing --- mercadeo --- εμποριολογία --- tecniche di marketing --- teorija obrade tržišta --- marketingtechniek --- teorie marketingu --- socialiniai mokslai --- družbene vede --- social sciences --- humanitní vědy --- κοινωνικές επιστήμες --- sociālās zinātnes --- științe sociale --- társadalomtudományok --- општествени науки --- socialvidenskaber --- shkenca sociale --- scienze sociali --- Sozialwissenschaften --- xjenzi soċjali --- yhteiskuntatieteet --- samhällsvetenskap --- ciências sociais --- spoločenské vedy --- nauki społeczne --- eolaíochtaí sóisialta --- друштвене науке --- социални науки --- društvene znanosti --- sociale wetenschappen --- ciencias sociales --- sotsiaalteadused --- menswetenschappen --- sociální vědy --- bölcsészettudományok --- științe umane --- humanističke znanosti --- duchovědy --- humanvetenskap --- scienze umane --- humanities --- společenské vědy --- ühiskonnateadused --- културологија --- studime klasike --- humanidades --- ciências humanas --- sciences humaines --- humanitārās zinātnes --- humanitné vedy --- хуманистички науки --- Gesellschaftswissenschaften --- geesteswetenschappen --- humaniora --- humanitariniai mokslai --- Kulturwissenschaften --- επιστήμες του ανθρώπου --- духовни науки --- samfundsvidenskaber --- humanitaarteadused --- scienze dell'uomo --- kirjasto --- könyvtár --- bibliotēka --- librerija --- biblioteka --- βιβλιοθήκη --- Bibliothek --- raamatukogu --- library --- bibliotheek --- knižnica --- knihovna --- bibliotekë --- bibliotek --- bibliotecă --- knjižnica --- библиотека --- biblioteca --- studovna --- Bücherei --- hemeroteca --- čítárna --- читална --- информатичко општество --- informační společnost --- soċjetà tal-informazzjoni --- информатичко друштво --- informačná spoločnosť --- κοινωνία των πληροφοριών --- społeczeństwo informacyjne --- informacijska družba --- sociedade da informação --- információs társadalom --- societate informațională --- shoqëria e informacionit --- Informationsgesellschaft --- information society --- sociedad de la información --- informationssamfundet --- infoühiskond --- informatiemaatschappij --- tietoyhteiskunta --- an tsochaí faisnéise --- информационно общество --- informācijas sabiedrība --- informationssamhälle --- informacinė visuomenė --- società dell'informazione --- informacijsko društvo --- teoiric na margaíochta --- leabharlann --- Libraries - Marketing --- Information services - Marketing --- Marketingtheorie --- Bibliothèque --- Société de l'information --- Library marketing. --- marketing.

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marketing --- public relations --- marktonderzoek --- direct marketing --- commercials [oral or performed works] --- Marketing --- PR (public relations) --- reclame --- verkoop --- Closed periodicals --- Annuaire --- Mercatique --- Communication de masse --- Publicité --- 658.8 --- 058 <493> --- #ECO:03.14:industrie en onderneming marketing --- 369.1 --- Marketing zakboekje 2004 --- abonnementen --- adresboeken --- jaarboeken --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- 058 <493> Jaarboeken. Adresboeken----België --- Jaarboeken. Adresboeken----België --- Jaarboek --- Massacommunicatie --- Reclame --- marketing, marktonderzoek, marktanalyse --- Yearbooks --- Adressen --- Opvoeding en onderwijs --- Reclamebureaus --- Direct marketing --- Marktonderzoekbureaus --- Audiovisuele sector --- Promotie --- Reclameregies --- Marktonderzoek --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- comunicación de masas --- comunicare de masă --- masová komunikace --- massekommunikation --- množične komunikacije --- masové komunikácie --- масовне комуникације --- komunikim masiv --- komunikowanie masowe --- massikommunikatsioon --- масови комуникации --- plašsaziņa --- comunicação de massas --- масовни комуникации --- mass communications --- masinė komunikacija --- Massenkommunikation --- μαζική επικοινωνία --- comunicazione di massa --- tömegkommunikáció --- joukkoviestintä --- komunikazzjoni tal-massa --- massacommunicatie --- masskommunikation --- masovne komunikacije --- tömegtájékoztatás --- hromadná komunikace --- teoria marketingului --- teória marketingu --- teorija trženja --- turundusteooria --- теория на маркетинга --- rinkodaros teorija --- teorija marketinga --- μάρκετινγκ --- теорија на маркетинг --- marknadsföringsteori --- marketingová koncepce --- tirgzinības teorija --- mercadotecnia --- teoria marketingu --- markkinoinnin teoria --- теорија маркетинга --- theory of marketing --- teoria e marketingut --- teorija tal-kummerċjalizzazzjoni --- markedsføringsteori --- marketingteori --- elementi di marketing --- marchéage --- marketingová teorie --- αγοραλογία --- теорија истраживања тржишта --- piano di marketing --- mercadeo --- εμποριολογία --- tecniche di marketing --- teorija obrade tržišta --- marketingtechniek --- teorie marketingu --- Jahrbuch --- metknygė --- annuario --- årbog --- vjetar --- rocznik --- évkönyv --- επετηρίδα --- yearbook --- gadagrāmata --- letopis --- årsbok --- godišnjak --- годишњак --- anuario --- annwarju --- годишник --- anuar --- ročenka --- vuosikirja --- jaarboek --- aastaraamat --- anuário --- almanacco --- annuaire officiel --- oficialioji metknygė --- úradná ročenka --- officiell årsbok --- Almanach --- almanak --- official yearbook --- almanahh --- алманах --- ametlik aastaraamat --- almanac --- oficiālā gadagrāmata --- oficiální ročenka --- kalendář --- vejviser --- annuario ufficiale --- anuário oficial --- анали --- επίσημη επετηρίδα --- anuario oficial --- almanachas --- хроника --- úřední ročenka --- virallinen vuosikirja --- almanaque --- almanach --- telefonbog --- αλμανάκ --- летопис --- anuar oficial --- statskalender --- almanah --- vjetar zyrtar --- amtliches Jahrbuch --- aikakausjulkaisu --- τηλεφωνικός κατάλογος --- Opvoeding --- Reclamebureau --- Marktonderzoekbureau --- Reclameregie --- Financiewezen --- Onderwijs --- Sport --- ilchumarsáid --- teoiric na margaíochta --- bliainiris --- Marketingtheorie --- Publicité --- Marketing.