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Psychology --- Mental Processes.

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The Prefrontal Cortex, Fifth Edition, provides users with a thoroughly updated version of this comprehensive work that has historically served as the classic reference on this part of the brain. The book offers a unifying, interdisciplinary perspective that is lacking in other volumes written about the frontal lobes, and is, once again, written by the award-winning author who discovered ""memory cells,"" the physiological substrate of working memory. The fifth edition constitutes a comprehensive update, including all the major advances made on the physiology and cognitive neuroscience

Cognition -- Physiological aspects. --- Mental processes -- Physiology. --- Prefrontal cortex.

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Consumer Neuroscience: Theory and Application presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the more advanced content. The book moves on to review methods, the field of affective neuroscience, mechanisms and applications of neuroimaging methods and fundamentals of visual neuroscience. Final sections provide a collection of case studies that allow readers to analyze actual results of different cases in which brain activity was used to answer marketing and business questions.

Neurosciences. --- Customer relations --- Data processing. --- Consumers --- Consumer behavior. --- Consumer Behavior --- Mental Processes --- Psychology. --- Consumer Behavior. --- Mental Processes.

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"Salience Network of the Human Brain focuses on the multiple sources of stimuli that compete for our attention, providing interesting discussions on how the relative salience--importance or prominence--of each of these inputs determines which ones we choose to focus on for more in-depth processing. The salience network is a collection of regions of the brain that select which stimuli are deserving of our attention. The network has key nodes in the insular cortex and is critical for detecting behaviorally relevant stimuli and for coordinating the brain's neural resources in response to these stimuli. The insular cortex is a complex and multipurpose structure that plays a role in numerous cognitive functions related to perception, emotion, and interpersonal experience--and the failure of this network to function properly can lead to numerous neuropsychiatric disorders, including autism spectrum disorder, psychosis, and dementia."--

Neurosciences --- Mental Processes --- Brain --- Attention --- Research. --- physiology. --- Neural sciences --- Neurological sciences --- Neuroscience --- Medical sciences --- Nervous system

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""Those who ask whether mental processes can extend beyond the brain and into the world may seem to be asking ẁhere is my mind?' Mark Rowlands instead replaces questions about the location of cognition with a process-based vision of the mind as a complex set of activities distributed across brain, body, and world. His integrative and original book demonstrates that the cognitive sciences already treat mental processes as amalgamations of disparate neural, bodily, and environmental resources. It brings a new level of precision to the case for the extended mind." John Sutton, Macquarie Centre for Cognitive Science, Macquarie University" ""Mark Rowlands insightfully draws from resources in both early analytic philosophy and phenomenology to defend recent conceptions of embodied and extended cognition. He presents convincing arguments to show that, at its core, intentionality involves a transcendental disclosure of the world, and then remarkably shows that the transcendental is characteristic of a mind that is an amalgamation of brain, body, and environment. He thus lays out a brilliant strategy to defeat all of the neurocentric naysayers with respect to the extended--or, in Rowland's terms, the amalgamated--mind." Shaun Gallagher, Professor of Philosophy and Cognitive Sciences, University of Central Florida and University of Hertfordshire" ""In the New Science of the Mind Mark Rowlands sets out an exciting combination of embodied and extended cognition which he calls the amalgamated mind. Rowlands convincingly argues that the new science of the mind will concern itself with explaining mental processes as amalgamations of neural, bodily, and environmental processes. This book stakes out important new territory and is sure to have a major impact on the future of the field." Richard Menary, The University of Wollongong." "There is a new way of thinking about the mind that does not locate mental processes exlusively "in the head." Some think that this expanded conception of the mind will be the basis of a new science of the mind. In this book, leading philosopher Mark Rowlands investigates the conceptual foundations of this new science of the mind." "Traditional attempts to study the mind are based on the idea that mental processes--perceiving, remembering, thinking, reasoning--exist in brains; they are often described as "software" realized by the "hardware" of the brain. The new way of thinking about the mind has emerged from the confluence of various disciplines in cognitive science ranging from perceptual and developmental psychology to robotics. It emphasizes the ways in which mental processes are embodied (made up partly of extraneural bodily structures and processes), embedded (designed to function in tandem with the environment), enacted (constituted in part by action), and extended (located in the environment)." "The new way of thinking about the mind, Rowlands writes, is actually an old way of thinking that has taken on new form. Rowlands describes a conception of mind that had its clearest expression in phenomenology--in the work of Husserl, Heidegger, Sartre, and Merleau-Ponty. He builds on these views, clarifies and renders consistent the ideas of embodied, embedded, enacted, and extended mind, and develops a unified philosophical treatment of the novel conception of the mind that underlies the new science of the mind."--Jacket.

Cognitive psychology --- Theory of knowledge --- Cognitive science. --- Mental Processes. --- Philosophy, Medical. --- Cognitive science --- Philosophy --- Psychological Phenomena and Processes --- Humanities --- Psychiatry and Psychology --- Philosophy, Medical --- Mental Processes --- Social Sciences --- Psychology --- Science --- Philosophy of mind --- PHILOSOPHY/Philosophy of Mind/General