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Der landläufigen Vorstellung nach sind Unternehmen in ihrem Verhalten vor allem eines: zukunftsorientiert. Konfrontiert mit der immerwährenden riskanten Gegenwart und permanent auf der Suche nach Marktchancen blickten Unternehmenseigner und -manager in die Zukunft. Tatsächlich, dem geht Eva-Maria Roelevink am Beispiel der Geschichtspolitik der Friedrich Krupp AG im 20. Jahrhundert nach, ist diese Vorstellung unterkomplex. Nicht nur, dass sich Unternehmensentscheidungen ohne den Einbezug der Vergangenheit nicht erklären lassen. Auch die Vorstellung einer nach außen gerichteten Gegenwarts- und Zukunftsorientierung greift zu kurz. In der Studie wird die Arbeit an der eigenen Geschichte des Unternehmens Krupp in seiner Außenkommunikation ebenso wie in seiner Innenwirkung untersucht und mit der öffentlichen Aushandlung über Krupp in einen Zusammenhang gebracht. Dabei zeigt sich nicht nur ein Wandel der über Geschichte vermittelten Botschaften an die Öffentlichkeit, sondern ein stark vernachlässigter Umstand: Unternehmen brauchen ihre Geschichte. Sie können nicht auf sie verzichten.

Corporations --- History. --- Fried. Krupp AG

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The history of Krupp is the history of modern Germany. No company symbolized the best and worst of that history more than the famous steel and arms maker. In this book, Harold James tells the story of the Krupp family and its industrial empire between the early nineteenth century and the present, and analyzes its transition from a family business to one owned by a nonprofit foundation. Krupp founded a small steel mill in 1811, which established the basis for one of the largest and most important companies in the world by the end of the century. Famously loyal to its highly paid workers, it rejected an exclusive focus on profit, but the company also played a central role in the armament of Nazi Germany and the firm's head was convicted as a war criminal at Nuremberg. Yet after the war Krupp managed to rebuild itself and become a symbol of Germany once again--this time open, economically successful, and socially responsible. Books on Krupp tend to either denounce it as a diabolical enterprise or celebrate its technical ingenuity. In contrast, James presents a balanced account, showing that the owners felt ambivalent about the company's military connection even while becoming more and more entangled in Germany's aggressive politics during the imperial era and the Third Reich. By placing the story of Krupp and its owners in a wide context, James also provides new insights into the political, social, and economic history of modern Germany.

Steel industry and trade --- History. --- Krupp family --- Fried. Krupp GmbH --- Friedrich Krupp GmbH --- Krupp (Firm) --- Krupp (Fried.) GmbH --- Krupp GmbH --- Fried. Krupp AG --- Alfred Krupp. --- Alfried Krupp. --- Bertha Krupp. --- Berthold Beitz. --- English steel. --- Friedrich Alfred Krupp. --- Friedrich Krupp. --- German Empire. --- German industrial culture. --- German industrial recovery. --- German steel industry. --- Germany. --- Gustav Krupp. --- Gustav von Bohlen. --- Helene Amalie Krupp. --- Kaiser Wilhelm II. --- Krupp company. --- Krupp directors. --- Krupp family. --- Krupp. --- Kruppianer. --- NIROSTA. --- Nazi Germany. --- Nazi policy. --- Nazism. --- Nuremberg trials. --- Therese Krupp. --- Third Reich. --- Wilhelmine Germany. --- Wilhelminism. --- World War I. --- World War II. --- armament. --- armaments. --- business development. --- business ethic. --- business expansion. --- business. --- corporate culture. --- demilitarization. --- diplomacy. --- economic depression. --- entrepreneur. --- entrepreneurship. --- family affairs. --- family business. --- financial crisis. --- financial incentives. --- globalization. --- interwar years. --- modern Germany. --- modernity. --- nationalist management. --- naval rearmament. --- political engagement. --- postwar Germany. --- profitability. --- rearmament. --- reinvention. --- social philosophy. --- steel industry. --- steel mill. --- steel production. --- war criminal. --- work ethics. --- History