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In the eye-blink that has elapsed since the turn of the millennium, the lives of those of us who work with information have been utterly transformed. Pretty well all we need to know is on the web; if not today, then tomorrow. It's where we learn and play, shop and do business, keep up with old friends and meet new ones. What makes it possible for us to find the stuff we need to know? Search engines.Search engines-"web dragons?-are the portals through which we access society's treasure trove of information. How do they stack up against librarians, the gatekeepers over centuries past? Wh

Search engines --- World Wide web --- Electronic information resource literacy --- #KVHA:Informatica --- #KVHA:Zoekmachines --- #KVHA:World wide web --- World Wide Web --- W3 (World Wide Web) --- Web (World Wide Web) --- World Wide Web (Information retrieval system) --- WWW (World Wide Web) --- Hypertext systems --- Multimedia systems --- Internet --- Agents, Search --- Engines, Search --- Search agents --- Electronic information resource searching --- Information filtering systems --- Information literacy --- Search engines. --- World Wide Web. --- Electronic information resource literacy.

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This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations and with enough detail to lead the interested reader to further inquiry.

Internet advertising --- Internet searching --- Keyword searching --- Search engines --- Branding (Marketing) --- Consumer behavior --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Brand name products --- Marketing --- Advertising --- Agents, Search --- Engines, Search --- Search agents --- Electronic information resource searching --- Information filtering systems --- Free text searching --- Full text searching --- Natural language searching --- Searching the Internet --- Web searching --- World Wide Web searching --- Electronic commerce --- E-books --- Internet advertising. --- Internet searching. --- Keyword searching. --- Search engines. --- Consumer behavior. --- Information Technology --- Computer Science (Hardware & Networks)

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Aimed at information and communication professionals, scholars and students, Google and the Digital Divide: The Biases of Online Knowledge provides invaluable insight into the significant role that search engines play in growing the digital divide between individuals, organizations, and states. With a specific focus on Google, author Elad Segev explains the concept of the digital divide and the effects that today's online environment has on knowledge bias, power, and control. Using innovative methods and research approaches, Segev compares the popular search queries in Google and Yahoo in the United States and other countries and analyzes the various biases in Google News and Google Earth. Google and the Digital Divide shows the many ways in which users manipulate Google's information across different countries, as well as dataset and classification systems, economic and political value indexes, specific search indexes, locality of use indexes, and much more. Segev presents important new social and political perspectives to illustrate the challenges brought about by search engines, and explains the resultant political, communicative, commercial, and international implications.

Search engines --- Internet searching --- Google (Firm) --- 002 --- Informatieverzorging i. v. m. documentatie --- 002 Informatieverzorging i. v. m. documentatie --- Agents, Search --- Engines, Search --- Search agents --- Electronic information resource searching --- Information filtering systems --- Searching the Internet --- Web searching --- World Wide Web searching --- Google Inc. --- جوجل (Firm) --- Jūjil (Firm) --- Jūjal (Firm) --- شركة جوجل المحدودة --- Sharikat Jūjil al-Maḥdūdah --- Sharikat Jūjal al-Maḥdūdah --- Gugolu (Firm) --- Гугъл (Firm) --- Gugŭl (Firm) --- Кукăль (Firm) --- Kukălʹ (Firm) --- گوگل (Firm) --- شرکت گوگل --- Shirkat-i Gūgul --- 구글 (Firm) --- Kugŭl (Firm) --- גוגל (Firm) --- Gugel (Firm) --- グーグル (Firm) --- Gūguru (Firm) --- Гугл (Firm) --- Gugl (Firm) --- Search engines. --- Internet searching.

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This book constitutes the refereed proceedings of the 12th International Symposium on Search-Based Software Engineering, SSBSE 2020, held in Bari, Italy, in October 2020. The 13 research papers and 5 short papers presented together with 1 keynote were carefully reviewed and selected from 34 submissions. SBSE is a research area focused on the formulation of software engineering problems as search problems, and the subsequent use of complex heuristic techniques to attain optimal solutions to such problems. A wealth of engineering challenges - from test generation, to design refactoring, to process organization - can be solved efficiently through the application of automated optimization techniques. SBSE is a growing field - sitting at the crossroads between AI, machine learning, and software engineering - and SBSE techniques have begun to attain human-competitive results. Due to the Corona pandemic SSBSE 2020 was held as a virtual event.

Software engineering. --- Algorithms. --- Microprogramming . --- Computer communication systems. --- Application software. --- Computer science—Mathematics. --- Software Engineering. --- Algorithm Analysis and Problem Complexity. --- Control Structures and Microprogramming. --- Computer Communication Networks. --- Information Systems Applications (incl. Internet). --- Mathematics of Computing. --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software --- Communication systems, Computer --- Computer communication systems --- Data networks, Computer --- ECNs (Electronic communication networks) --- Electronic communication networks --- Networks, Computer --- Teleprocessing networks --- Data transmission systems --- Digital communications --- Electronic systems --- Information networks --- Telecommunication --- Cyberinfrastructure --- Electronic data processing --- Network computers --- Computer programming --- Algorism --- Algebra --- Arithmetic --- Computer software engineering --- Engineering --- Distributed processing --- Foundations --- Software engineering --- Search engines --- Agents, Search --- Engines, Search --- Search agents --- Electronic information resource searching --- Information filtering systems

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Your easy-to-digest brief introduction to SEO (search engine optimization) - an imperative methodology used to improve the visibility of websites using different strategies and techniques. Using a calculative and practical approach, this book teaches you the techniques, practical implementations, and concepts of SEO that will enable you to get to grips with the fundamental aspects of search engine optimization. Introducing SEO jumpstarts your knowledge using an easy-to-follow approach – add it to your library today.

Computer science. --- Computers. --- Computer Science. --- Computing Milieux. --- Computing Methodologies. --- Internet marketing. --- Search engines. --- Agents, Search --- Engines, Search --- Search agents --- Online marketing --- Web marketing --- World Wide Web marketing --- Automatic computers --- Automatic data processors --- Computer hardware --- Computing machines (Computers) --- Electronic brains --- Electronic calculating-machines --- Electronic computers --- Hardware, Computer --- Computer systems --- Cybernetics --- Machine theory --- Calculators --- Cyberspace --- Informatics --- Science --- Electronic information resource searching --- Information filtering systems --- Electronic commerce --- Marketing --- Computer programming. --- Artificial intelligence. --- Web Development. --- Artificial Intelligence. --- AI (Artificial intelligence) --- Artificial thinking --- Intellectronics --- Intelligence, Artificial --- Intelligent machines --- Machine intelligence --- Thinking, Artificial --- Bionics --- Cognitive science --- Digital computer simulation --- Electronic data processing --- Logic machines --- Self-organizing systems --- Simulation methods --- Fifth generation computers --- Neural computers --- Computers --- Electronic computer programming --- Electronic digital computers --- Programming (Electronic computers) --- Coding theory --- Programming