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The author is concerned with whether or not surveys of consumer anticipations can improve predictions of purchase behavior relative to predictions that use only objective variables obtainable at the same date. The basic objective of the study is improved predictions of changes over time.Originally published in 1964.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Consumption (Economics) --- Consumers --- Business forecasting. --- Durable goods, Consumer. --- Consumer durable goods --- Durables --- Consumer goods --- Nondurable goods --- Business --- Business forecasts --- Forecasting, Business --- Economic forecasting --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Forecasting --- Business forecasting --- Durable goods, Consumer --- E-books

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Do brand communities really work for FMCG? Can brand-community members be characterized by specific behavioral attributes? Are there significant differences between members and those simply visiting the brand-community site? In her study Sandra Meister derives a set of behavioral attributes relevant for brand-community members. By means of significance test and structural equation model, she examines the behavioral profile of brand-community members and compares the results with non-members. Additionally, she investigates the impact of the behavioral attributes on the brand performance: purchase intention, recommendation, and price tolerance.

Consumer behavior. --- Economics. --- Marketing -- Technological innovations. --- Commerce --- Business & Economics --- Marketing & Sales --- Brand loyalty. --- Relationship marketing. --- Nondurable goods --- Branding (Marketing) --- Marketing. --- Brand name products --- Consumer nondurable goods --- Consumer nondurables --- Nondurables, Consumer --- Soft goods --- Marketing --- Business. --- Business and Management. --- Advertising --- Consumer goods --- Durable goods, Consumer --- Customer relations --- Brand choice --- Consumer behavior --- Loyalty --- Consumer satisfaction --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling