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Eigenlijk is contentmarketing heel simpel.Maar het mag dan wel simpel zijn, het is niet gemakkelijk. Online groeien, en de online zichtbaarheid van je bedrijf vergroten, vraagt durf.Waarom? Omdat we allemaal mensen zijn. En mensen kopen van mensen. Om de klik te krijgen, mag het persoonlijk worden. En dat voelt voor veel bedrijven raar. Toch is het die persoonlijke klik waar we naar op zoek zijn, nu we overspoeld worden door steeds meer content.In deze gids ontdek je hoe je in zeven stappen de digitale klik kunt maken. Hoe creëer je verbinding met je klanten? Hoe kies je de juiste tone of voice in je branding? En welke kanalen zet je in om jouw doelgroep het best te bereiken? Boordevol bruikbare inzichten, praktische tips en uitdagende opdrachten om als bedrijf de connectie met toekomstige klanten te maken. Koppel jezelf los van de online race to the bottom en ga radicaal voor je eigen verhaal.Een must-have voor marketingstudenten, (content)marketeers, ondernemers en iedereen met interesse in (online) communicatie.

Consumer behavior --- Market research --- Applied marketing --- content management (informatica) --- sociale media --- marketingstrategie --- Marketing.

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Accelerate your development process using Drupal 8 Views with this advanced, practical guide About This Book A practical, step-by-step guide with illustrative examples to give you a clear understanding of Drupal 8 views Get the only book on the market that talks about Drupal 8 views and their importance for developers Get an understanding of how views work and how they help to create modular applications Who This Book Is For This book is for web developers, web designers, and website administrators who use Drupal 8, have some basic knowledge of managing and developing apps with Drupal, and who want to get an advanced, practical knowledge of views and how to leverage them in Drupal 8 applications. What You Will Learn Create displays of content that are automatically updated when you add new content Show maps and rotating image carousels on your site Combine content to create composite displays using the same data in different ways Use fields from more than one content type to create powerful views of multi-table data Modify the field data being displayed, combining it in different ways or changing the HTML that might be normally generated Add headers and footers above and below a views display Make the output of your view look exactly like the designer specifies Change the order in which a list of content is displayed, limit the content shown to only certain content types or values Filter content using values passed to the view in the URL, making a single view work different ways In Detail Learn how to build complex displays of content - all without programming. Views were used on more than 80% of all Drupal 7 sites; now they are part of the Drupal 8 core. While most site builders and site owners are aware of views, they don't understand how to take full advantage of their power to create many amazing pages and blocks. If they use views, they might build 10 different view displays with different filters, without knowing that a contextual filter would require only a single display. Using our sample company, we'll take its existing content and evolve an ever more complex and powerful website for that company, starting with adapting the administration the user sees and moving on to making complex pages of information for site visitors. While the book is written for Drupal 8, the similarities between Views in Drupal 7 and 8 make this a useful reference for Drupal 7 site builders also. Style and approach This is the only advanced resource that will ...

Web site development. --- Web sites --- Authoring programs for Web sites --- Development of Web sites --- Internet programming --- Authoring programs. --- Design --- Computer programs --- Software --- Development --- Drupal (Computer file) --- Drupal --- Content management --- Contentmanagement

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Database management --- Bases de données --- Periodicals. --- Gestion --- Périodiques --- Database management. --- information science --- content development --- web content aggregation --- content management --- database management --- Data base management --- DBMS (Computer science) --- Generalized data management systems --- Systems, Database management --- Systems, Generalized database management --- Electronic data processing --- Information retrieval --- Computer. Automation --- Computer Science --- Data services (Database management) --- Database management services --- Services, Database management

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Content Management Systems (CMSs) are used in almost every industry by millions of end-user organizations. In contrast to the 90s, they are no longer used as isolated applications in one organization but they support critical core operations in business ecosystems. Content management today is more interactive and more integrative: interactive because end-users are increasingly content creators themselves and integrative because content elements can be embedded into various other applications. The authors of this book investigate how Semantic Technologies can increase interactivity and integration capabilities of CMSs and discuss their business value to millions of end-user organizations. This book has therefore the objective, to reflect existing applications as well as to discuss and present new applications for CMSs that use Semantic Technologies. An evaluation of 27 CMSs concludes this book and provides a basis for IT executives that plan to adopt or replace a CMS in the near future.

Database management. --- Economics. --- Information storage and retrieva. --- Information storage and retrieval systems. --- Information Systems. --- Management information systems. --- Mass media. --- Semantic networks (Information theory). --- Management information systems --- Database management --- Semantic networks (Information theory) --- Information storage and retrieval systems --- Management --- Electrical & Computer Engineering --- Business & Economics --- Engineering & Applied Sciences --- Information Technology --- Management Theory --- Semantic computing. --- Computer-based information systems --- EIS (Information systems) --- Executive information systems --- MIS (Information systems) --- Semantic net (Information theory) --- Semantic nets (Information theory) --- Business. --- Industrial management. --- Management. --- Information technology. --- Business --- Information storage and retrieval. --- Computer science. --- Business and Management. --- Innovation/Technology Management. --- IT in Business. --- Media Management. --- Management of Computing and Information Systems. --- Information Storage and Retrieval. --- Information Systems Applications (incl. Internet). --- Data processing. --- Sociotechnical systems --- Information resources management --- Communication systems --- Artificial intelligence --- Information theory --- Semantic computing --- Computer science --- Electronic data processing --- Semantics --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Administration --- Industrial relations --- Organization --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Industrial organization --- Automatic data storage --- Automatic information retrieval --- Automation in documentation --- Data processing systems --- Data storage and retrieval systems --- Discovery systems, Information --- Information discovery systems --- Information processing systems --- Information retrieval systems --- Machine data storage and retrieval --- Mechanized information storage and retrieval systems --- Computer systems --- Electronic information resources --- Data libraries --- Digital libraries --- Information organization --- Information retrieval --- Business—Data processing. --- Application software. --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software --- Informatics --- Science --- Betriebliches Informationssystem. --- Content Management. --- Semantic Web. --- Interoperabilität.