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Book
Collective action in organizations : interaction and engagement in an era of technological change
Authors: --- ---
ISBN: 9780521191722 9780521139632 0521139635 9780511978777 0521191726 9781139233262 1139233262 0511978774 113923403X 1107223059 1280878908 1139232495 9786613720214 1139230263 1139228811 1139231731 Year: 2012 Publisher: Cambridge : Cambridge University Press,

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Abstract

Challenging the notion that digital media render traditional, formal organizations irrelevant, this book offers a new theory of collective action and organizing. Based on extensive surveys and interviews with members of three influential and distinctive organizations in the United States - The American Legion, AARP and MoveOn - the authors reconceptualize collective action as a phenomenon in which technology enhances people's ability to cross boundaries in order to interact with one another and engage with organizations. By developing a theory of Collective Action Space, Bimber, Flanagin and Stohl explore how people's attitudes, behaviors, motivations, goals and digital media use are related to their organizational involvement. They find that using technology does not necessarily make people more likely to act collectively, but contributes to a diversity of 'participatory styles', which hinge on people's interaction with one another and the extent to which they shape organizational agendas. In the digital media age, organizations do not simply recruit people into roles, they provide contexts in which people are able to construct their own collective experiences.


Book
One Nation under AARP : The Fight over Medicare, Social Security, and America's Future
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ISBN: 1283277972 9786613277978 0520948904 Year: 2011 Publisher: Berkeley, CA : University of California Press,

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This book provides a fresh and even-handed account of the newly modernized AARP (formerly the American Association of Retired Persons)-the 40-million member insurance giant and political lobby that continues to set the national agenda for Medicare and Social Security. Frederick R. Lynch addresses AARP's courtship of 78 million aging baby boomers and the possibility of harnessing what may be the largest ever senior voting bloc to defend threatened cutbacks to Social Security, Medicare, and under-funded pension systems. Based on years of research, interviews with key strategists, and analyses of hundreds documents, One Nation under AARP profiles a largely white generation, raised in the relatively tranquil 1950's and growing old in a twenty-first century nation buffeted by rapid economic, cultural, and demographic change. Lynch argues that an ideologically divided boomer generation must decide whether to resist entitlement reductions through its own political mobilization or, by default, to empower AARP as it tries to shed its "greedy geezer" stereotype with an increasingly post-boomer agenda for multigenerational equity.

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