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Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing a

Tourism --- Tourisme --- Marketing. --- Marketing --- 379.85.08 --- toeristische marketing --- toerisme --- marketing --- hospitality management --- 379.85 --- Vrijetijdsreizen. Toerisme --- 379.85 Vrijetijdsreizen. Toerisme --- Tourism - Marketing

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Dit boek geeft een inventariserend overzicht van nagenoeg alles wat met toerisme te maken heeft: wie, wat, waar, wanneer, hoe, waarom? Ook de attracties, het bronnenmateriaal en de organisaties in verband met toerisme worden uitgebreid geanalyseerd

Tourism --- toerisme --- Toerisme --- Tourisme --- 379.85 --- #A0003A --- 684 Toerisme --- Toerisme 338.48 --- 338.48 --- 659.5 --- Vrije tijd en toerisme (cultuur) --- Vrijetijdsreizen. Toerisme --- Management --- Go International --- International office --- Go International. --- International office. --- toerisme. --- 379.85 Vrijetijdsreizen. Toerisme --- Toerisme. --- toerisme - algemeen

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In fewer than three hundred years tourism has become a global service industry of great economic, cultural and political importance. Published to critical acclaim, the Encyclopedia of Tourism - now available as a Routledge World Reference title - is the definitive one-volume reference source to this challenging multisectoral industry and multi disciplinary field of study.Comprising over one thousand entries, this volume has been written by an international team of contributors to provide a comprehensive guide to both the manifest and hidden dimensions of tourism. It explores

Tourism --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Economic aspects --- 379.85 <03> --- #BIBC:waterschade-2 --- #KVHA:Toerisme. Woordenboeken. Engels --- #KVHA:Toerisme. Encyclopedieen. Engels --- Vrijetijdsreizen. Toerisme--Naslagwerken. Referentiewerken --- toerisme - algemeen --- 03 --- Encyclopedieën. Naslagwerken--(Algemene) --- 379.85 <03> Vrijetijdsreizen. Toerisme--Naslagwerken. Referentiewerken --- 03 Encyclopedieën. Naslagwerken--(Algemene) --- 379.85 --- 338.48 --- 338.48 Toerisme. Recreatie. Sport (economische en organisatorische aspecten) --- Toerisme. Recreatie. Sport (economische en organisatorische aspecten) --- 379.85 Vrijetijdsreizen. Toerisme --- Vrijetijdsreizen. Toerisme --- toerisme --- Service industries --- National tourism organizations --- Travel --- woordenschat --- Toerisme --- encyclopedieën. --- Tourisme --- Encyclopedias --- Encyclopédies --- Encyclopedias.

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Tourism --- Flanders --- Flandre --- Toerisme --- Tourisme --- Vlaanderen --- 379.85 --- #SBIB:316.7C440 --- #ECO:04.05:sectoren diverse --- #A9802A --- toerisme --- onderwijs --- sociaal-economisch onderzoek --- milieu --- promotie --- SMV:economie --- SMV:materialia --- SMV:milieu --- SMV:agogiek --- SMV:recreatie --- Vrijetijdsreizen. Toerisme --- Toerisme en vakantie: algemeen --- economie --- marketing --- 379.85 Vrijetijdsreizen. Toerisme --- Vlaanderen. --- economie. --- marketing. --- onderwijs.

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Written by leading international tourism researchers, this book examines the key trends in European tourism planning and organisation. It introduces a theoretical framework to tourism planning and organisation using a procedural and structural approach. Despite having a European focus, it is globally relevant as many lessons from Europe can be applied to international tourism development. The book identifies and discusses six key themes in the context of European tourism planning and organisation: territory, actors and structures, economics, policy, methods and techniques and vision. It also identifies leading and emerging practices and offers a new vision for European tourism planning.

Tourism --- Tourisme --- Planning --- Management --- Planification --- Gestion --- 379.85 --- toerisme --- Europa --- toeristische trends --- destination management --- EU --- toeristische planning --- 379.85 <4> --- 338.48-1 --- toerisme - algemeen --- Vrijetijdsreizen. Toerisme--Europa --- Organisatorische kenmerken van toerisme --- 338.48-1 Organisatorische kenmerken van toerisme --- 379.85 <4> Vrijetijdsreizen. Toerisme--Europa --- PXL-Media & Tourism 2014 --- management --- Planning. --- Management.