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Presents a report, which guides professionals through the fundamental knowledge and skills needed for effective selling.

Marketing. --- Sales promotion. --- Selling.

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Communication in marketing. --- Sales promotion. --- Neuromarketing.

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The Intelligent Systems Series comprises titles that present state of the art knowledge and the latest advances in intelligent systems. Its scope includes theoretical studies, design methods, and real-world implementations and applications. Service Science, Management, and Engineering presents the latest issues and development in service science. Both theory and applications issues are covered in this book, which integrates a variety of disciplines, including engineering, management, and information systems.

Service industries -- Management. --- Service industries. --- Engineering services marketing. --- Industries --- Design services --- Sales promotion --- Marketing

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Sales effectiveness is a key issue in businesses that deploy sales teams because of high salary and wage costs. This guide shows how to manage time more effectively, plan and monitor performance, develop the customer base and track progress.

Sales management. --- Sales promotion. --- Selling. --- Management, Sales --- Industrial management --- Marketing --- Selling

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Das Buch, das alles Wesentliche für das Erreichen von Verkaufserfolgen in knapper Form vermittelt, wissenschaftlich fundiert, aber doch leicht verständlich: Für die einzelnen Phasen des Verkaufsprozesses werden psychologische und soziologische Erkenntnisse praxisbezogen aufbereitet und über anschauliche Beispiele erläutert. Eine Schrift für alle, die es überhaupt oder noch besser wissen wollen: Wie sind Verkäufe vorzubereiten, durchzuführen und nachzubereiten, um nicht nur Augenblickserfolge zu erzielen, sondern über zufriedene Kunden Dauererfolge zu erreichen?

Selling --- Selling. --- Psychological aspects. --- Salesmanship --- Salesmen and salesmanship --- Business --- Retail trade --- Advertising --- Marketing --- Sales promotion