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This book is the best way to make the leap from SQL-92 to SQL:1999, but it is much more than just a simple bridge between the two. The latest from celebrated SQL experts Jim Melton and Alan Simon, SQL:1999 is a comprehensive, eminently practical account of SQL's latest incarnation and a potent distillation of the details required to put it to work. Written to accommodate both novice and experienced SQL users, SQL:1999 focuses on the language's capabilities, from the basic to the advanced, and the ways that real applications take advantage of them. Throughout, the authors illustra
Information systems --- SQL (structured query language) --- SQL (Computer program language) --- Database management. --- SQL (Langage de programmation) --- Bases de données --- Gestion --- Data base management --- Data services (Database management) --- Database management services --- DBMS (Computer science) --- Generalized data management systems --- Services, Database management --- Systems, Database management --- Systems, Generalized database management --- Electronic data processing --- Structured Query Language (Computer program language) --- Declarative programming languages --- Query languages (Computer science) --- Information Technology --- General and Others --- Database management
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You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of ""customer intimacy"" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commer
Business intelligence --- Data warehousing --- Electronic commerce --- Industrial marketing --- B2B marketing (Business to business marketing) --- Business to business marketing --- Business-to-business selling --- Industrial equipment --- Marketing --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Information warehousing --- Warehousing, Data --- Database management --- Management information systems --- Multidimensional databases --- Business espionage --- Competitive intelligence --- Corporate intelligence --- Economic espionage --- Espionage, Business --- Espionage, Economic --- Espionage, Industrial --- Industrial espionage --- Intelligence, Business --- Intelligence, Corporate --- Business ethics --- Competition, Unfair --- Industrial management --- Confidential business information --- Business intelligence. --- Data warehousing. --- Electronic commerce. --- Industrial marketing.
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