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Book
Handbook of Strategic e-Business Management
Author:
ISBN: 3642397468 3642397476 Year: 2014 Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer,

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Abstract

This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications.   The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.


Book
De schat van Mac Farrell
Authors: ---
ISBN: 6090927613678 Year: 2023 Publisher: Averbode Uitgeverij Averbode

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Abstract

Lander gaat twee maanden in Schotland logeren bij Emma en Scottie. Maar tot zijn verbazing wonen er ook spoken in het landhuis. En dat lijkt iedereen doodnormaal te vinden...


Book
Le trésor de Mac Farrell
Authors: ---
ISBN: 6090916091005 Year: 2023 Publisher: Averbode Uitgeverij Averbode

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"Isidore s'apprête à passer un mois en Écosse. Il vient d'arriver dans l'étrange manoir de ses hôtes, un collègue de son père, sa femme et ses enfants. Il fait froid, le manoir craque de partout et ses nouveaux amis lui parlent de fantômes... Comment Isidore va-t-il trouver le sommeil ?"


Book
Brand!
Authors: ---
ISBN: 6090924798743 Year: 2023 Publisher: Averbode Uitgeverij Averbode

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Londen brandt! Net nu de moeder van Thomas de nacht doorbrengt bij grootmoeder. Thomas aarzelt geen seconde. Hij wekt zijn zus Emma en rent met haar de straten van Londen. Kan hij zijn familie redden?


Book
Kies maar iets!
Authors: ---
Year: 2017 Publisher: Averbode Uitgeverij Averbode

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Kaat gaat graag naar opa. Die heeft een schatkist vol snoepjes. Daar mag Kaat er eentje uit kiezen. Maar kiezen is zo moeilijk ...

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Book
De enanos y gigantes : tradición clásica en la cultura medieval hispánica
Author:
Year: 2010 Publisher: Universidad Carlos III de Madrid. Figuerola Institute of Social Science History

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The study of the libraries of an era effectively brings us closer to the intellectual profile of its readers. Manuscript Q.I.14. (s. XIV) of the El Escorial library contains thirty-eight excerpt of various Greco-Latin authors. It is not an exhaustive or exact list, but it serves as an example: several of the cited authors (Virgilio, Ovid, Cicero, Horacio and Seneca) have a large number of copies of their works in the inventories of medieval manuscripts. Texts by Latin and Greek authors were never lacking in medieval libraries and scriptoria, although the latter to a lesser extent and usually in Latin versions. However, both were especially valued at times. The Hispanic ecclesiastical and monastic libraries were no exception. In quite a few chapter archives there are codices; in a more ancient one, a virgilian one, from the 11th century, in that of Vic. Some from the Ripoll monastery, an important focus of culture in the early medieval period, are preserved in the Archive of the Crown of Aragon. More relevant are the private libraries of the XIV and XV centuries, belonging to intellectuals, nobles and kings. From the 14th century are those of the monarchs of Aragon, Jaime II, inventoried in 1323; Pedro IV the Ceremonious, who donated it to Poblet and was robbed in the 19th century; Juan I and Martín del Humano but the best-equipped private library was that of the Marquis of Santillana. The proportion of classic texts or ancient themes is overwhelming among the books of the Marquis, an avid reader, lover of classical culture and also passionate bibliophile, who had competent servants who procured him codices and produced for him romances of classic texts


Book
Marketing intelligent systems using soft computing : managerial and research applications
Authors: ---
ISBN: 3642156053 9786613512161 1280009330 3642156061 Year: 2010 Publisher: Berlin : Springer,

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Abstract

The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full understanding of any set of systems supporting marketing management without paying the necessary attention to the Artificial Intelligence-based methodologies applied to aid marketing-related decisions. However, as yet these methods are both under-developed and under-used. This book represents a notable and creative step forward in this respect. The editorial project has especially focused on the so-called Marketing Intelligent Systems, a cutting-edge category for marketing management support that focuses on a sophisticated treatment of knowledge by Soft Computing and other machine learning techniques. The reader will find smart reflections on this general theme from diverse world-leading marketing academics through short essays, and a collection of chapters devoted to a variety of applications – segmentation, modeling, e-commerce, etc. – using different technologies such as clustering, evolutionary algorithms, multi-agent systems, or fuzzy logic.

Keywords

Soft computing --- Civil & Environmental Engineering --- Engineering & Applied Sciences --- Civil Engineering --- Applied Mathematics --- Intelligent control systems. --- Expert systems (Computer science) --- Soft computing. --- Knowledge-based systems (Computer science) --- Systems, Expert (Computer science) --- Intelligent control --- Intelligent controllers --- Computer science. --- Business. --- Management science. --- Marketing. --- Artificial intelligence. --- Computer-aided engineering. --- Applied mathematics. --- Engineering mathematics. --- Computer Science. --- Computer-Aided Engineering (CAD, CAE) and Design. --- Artificial Intelligence (incl. Robotics). --- Business and Management, general. --- Appl.Mathematics/Computational Methods of Engineering. --- Cognitive computing --- Electronic data processing --- Computational intelligence --- Artificial intelligence --- Computer systems --- Automatic control --- Computer aided design. --- Artificial Intelligence. --- Mathematical and Computational Engineering. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Engineering --- Engineering analysis --- Mathematical analysis --- Trade --- Economics --- Management --- Commerce --- AI (Artificial intelligence) --- Artificial thinking --- Electronic brains --- Intellectronics --- Intelligence, Artificial --- Intelligent machines --- Machine intelligence --- Thinking, Artificial --- Bionics --- Cognitive science --- Digital computer simulation --- Logic machines --- Machine theory --- Self-organizing systems --- Simulation methods --- Fifth generation computers --- Neural computers --- CAD (Computer-aided design) --- Computer-assisted design --- Computer-aided engineering --- Design --- Marketing --- Mathematics --- Quantitative business analysis --- Problem solving --- Operations research --- Statistical decision --- CAE --- Data processing


Book
Advances in Digital Marketing and eCommerce : First International Conference, 2020
Authors: ---
ISBN: 3030475956 3030475948 Year: 2020 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.


Book
Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation
Authors: ---
ISBN: 3030489507 3030489493 Year: 2020 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.


Book
Advances in National Brand and Private Label Marketing : Second International Conference, 2015
Authors: --- ---
ISBN: 9783319201825 3319201816 9783319201818 3319201824 Year: 2015 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.

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