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Combining theoretical and empirical approaches, this volume offers a wide-ranging survey of periodical research today. It illustrates the shift from content-related investigations and archival recovery to multidisciplinary analyses which consider, for instance, how magazines, newspapers, and other serial print products shape our opinions and help us to form like-minded communities. International specialists explore periodicals as relational artefacts, highlighting editorial constellations, material conditions, translation, design, marketing, and the consumption of newspapers and magazines from the late seventeenth to the twenty-first century. A must-read for academic and interested readers who wish to explore new and relevant ways to analyze periodicals.
Periodicals --- Newspapers --- Publishing --- Research --- Methodology. --- History. --- Journals (Periodicals) --- Magazines --- Library materials --- Mass media --- Serial publications --- Press
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Media convergence offers new opportunities to create and influence media content. This leads to numerous new forms of transmedia storytelling.They are the subject of this volume which contains contributions from experts of literary and cultural studies, of theatre and media studies, of ethnology and journalism.
Storytelling in mass media. --- Intermediality. --- Digital media. --- Narration (Rhetoric) --- Narrative (Rhetoric) --- Narrative writing --- Rhetoric --- Discourse analysis, Narrative --- Narratees (Rhetoric) --- Electronic media --- New media (Digital media) --- Mass media --- Digital communications --- Online journalism --- Semiotics --- Influence (Literary, artistic, etc.) --- Film Theory. --- Media Theory. --- Narratology. --- Transmediality.
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