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Book
The twenty-first-century media industry
Author:
ISBN: 9780739140031 9780739140048 9780739140055 0739140035 0739140043 9786612713125 0739140051 1282713124 9781282713123 6612713127 Year: 2010 Publisher: Lanham, Md. Lexington Books

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Abstract

The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.


Book
Communication and Midterm Elections : Media, Message, and Mobilization
Authors: ---
ISBN: 1349556637 1137494522 1137488018 Year: 2016 Publisher: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan,

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Abstract

This book offers a comprehensive examination of midterm elections from the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the differences, similarities, and challenges unique to midterm elections.


Book
Communicator-in-chief
Authors: ---
ISBN: 1282479202 9786612479205 0739141074 9780739141076 9780739141052 0739141058 9780739141069 0739141066 Year: 2010 Publisher: Lanham Lexington Books

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Abstract

Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.

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