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Corporate community investment : how to make your business profitably popular
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ISBN: 1854181920 9786610233090 1280233095 1854185136 Year: 1999 Publisher: London : Thorogood,

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Abstract

Corporate community investment (CCI) is the general term for companies' support of good causes. With the help of case studies, this book aims to provide an understanding of the viewpoints of charities and Government to help align business needs. It includes discussions with major corporations, leading charities and advisors in the field.

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