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This book reveals the secret behind the rise of some of the world's most succesful start-ups and big blue-chip companies. Growth hacking focuses intensely on acquiring customers, retaining them, engaging them and making them return repeatedly. It blends product development, analytics and online marketing to rapidly generate, prioritize and test ideas for growth that really work. With a wealth of stories from companies ranging from Facebook to Walmart, hacking growth is a proven, practical tool-kit to walk readers from all industries through a strategy they can adsorpt to their needs.

Marketing --- Consumer behavior --- Success in business