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This book provides a theoretical and practical framework for researchers and practitioners who focus on the construction, interpretation and retextualisation of audiovisual texts. It defines translation as a communicative and interpretative process, with translators seen as cross-cultural mediators who make the denotative-semantic and connotative-pragmatic dimensions of source scripts accessible to target receivers, prompting equivalent perlocutionary effects, while still respecting the original illocutionary force. While existing research on audiovisual translation generally adopts a product-

Films --- Dubbing of motion pictures. --- Dubbing of television programs. --- Dubbing. --- Ondertiteling. --- Motion pictures --- Massamedia en taal. --- Humor --- Television programs --- Televisieseries --- Audiovisuele vertaling. --- Videospellen --- Videogames --- Translating and interpreting. --- Mass media and language. --- vertalen. --- Titling. --- Audio-visual translation --- Language and mass media --- Language and languages --- Interpretation and translation --- Interpreting and translating --- Literature --- Translation and interpretation --- Translators --- Translating

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From sushi and karaoke to martial arts and technoware, the currency of made-in-Japan cultural goods has skyrocketed in the global marketplace during the past decade. The globalization of Japanese "cool" is led by youth products: video games, manga (comic books), anime (animation), and cute characters that have fostered kid crazes from Hong Kong to Canada. Examining the crossover traffic between Japan and the United States, Millennial Monsters explores the global popularity of Japanese youth goods today while it questions the make-up of the fantasies and the capitalistic conditions of the play involved. Arguing that part of the appeal of such dream worlds is the polymorphous perversity with which they scramble identity and character, the author traces the postindustrial milieux from which such fantasies have arisen in postwar Japan and been popularly received in the United States.

Toys --- Games --- Animated films --- Video games --- Consumer goods --- Toy industry --- Philosophy, Japanese. --- Japanese philosophy --- Amusements --- Children's paraphernalia --- Infants' supplies --- Miniature objects --- Leisure industry --- Consumer products --- Consumers' goods --- Goods, Consumer --- Commercial products --- Television games --- Videogames --- Electronic games --- Games, Japanese --- Marketing. --- Japan --- Social life and customs. --- Philosophy, Japanese --- J6852 --- Marketing --- Japan: Games, toys and hobbies -- toys --- 745.036 --- 745.04 --- animatie --- animatiefilms --- anime --- Anne Allison ; Foreword by Gary Cross --- beeldverhaal --- cultuurgeschiedenis --- design --- eenentwintigste eeuw --- games --- globalisering --- manga --- popcultuur --- speelgoed --- tekenkunst --- twintigste eeuw --- Verenigde Staten --- videospellen --- virtual reality --- Jouets --- Jeux --- Dessins animés --- Jeux vidéo --- Biens de consommation --- Philosophie japonaise --- Industrie --- Commercialisation --- Japon --- Social life and customs --- Moeurs et coutumes --- Toys - Japan --- Games - Japan --- Animated films - Japan --- Video games - Japan --- Consumer goods - Japan --- Toy industry - Japan --- Toys - Japan - Marketing --- Japan - Social life and customs --- Computer games --- Internet games --- america. --- animation. --- anime. --- canada. --- capitalism. --- comic books. --- cultural goods. --- cultural studies. --- global consumption. --- global culture. --- global imagination. --- global marketplace. --- globalization. --- hong kong. --- japan. --- japanese culture. --- japanese toys. --- karaoke. --- made in japan. --- manga. --- martial arts. --- media studies. --- millennials. --- nonfiction. --- popular toys. --- postindustrial. --- postwar japan. --- social science. --- sushi. --- technoware. --- toy industry. --- united states. --- video games. --- youth products.