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Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online reputation of some of the entities. The author focuses on the Social Web and possibilities of its integration with the Semantic Web as resource for a semi-automated tracking of online reputations using imprecise natural language terms. The inherent structure of natural language supports humans not only in communication but also in the perception of the world. Thereby fuzziness is a promising tool for transforming those human perceptions into computer artifacts. Through fuzzy grassroots ontologies, the Social Semantic Web becomes more naturally and thus can streamline online reputation management. For readers interested in the cross-over field of computer science, information systems, and social sciences, this book is an ideal source for becoming acquainted with the evolving field of fuzzy online reputation management in the Social Semantic Web area.

Internet in public relations. --- Mass media and business. --- Public relations -- Technological innovations. --- Social media -- Research. --- Management --- Business & Economics --- Management Theory --- Personal information management. --- World Wide Web --- Online identities. --- Semantic Web. --- Cluster set theory. --- Fuzzy logic. --- Social aspects. --- Nonlinear logic --- Internet users --- Virtual identities --- Information management, Personal --- PIM (Personal information management) --- Identities --- Business. --- Marketing. --- Industrial management. --- Information storage and retrieval. --- User interfaces (Computer systems). --- Artificial intelligence. --- Computational intelligence. --- Business and Management. --- Media Management. --- Information Storage and Retrieval. --- User Interfaces and Human Computer Interaction. --- Computational Intelligence. --- Artificial Intelligence (incl. Robotics). --- Intelligence, Computational --- Artificial intelligence --- Soft computing --- AI (Artificial intelligence) --- Artificial thinking --- Electronic brains --- Intellectronics --- Intelligence, Artificial --- Intelligent machines --- Machine intelligence --- Thinking, Artificial --- Bionics --- Cognitive science --- Digital computer simulation --- Electronic data processing --- Logic machines --- Machine theory --- Self-organizing systems --- Simulation methods --- Fifth generation computers --- Neural computers --- Interfaces, User (Computer systems) --- Human-machine systems --- Human-computer interaction --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Business --- Industrial organization --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Trade --- Economics --- Commerce --- Marketing --- Fuzzy mathematics --- Logic, Symbolic and mathematical --- Fuzzy systems --- Functions --- Set theory --- Topology --- Semantic integration (Computer systems) --- Semantic networks (Information theory) --- Microformats --- Identity (Psychology) --- Time management --- Information storage and retrieva. --- Computer science. --- Engineering. --- Artificial Intelligence. --- Construction --- Industrial arts --- Technology --- Informatics --- Science --- Information storage and retrieval systems. --- Automatic data storage --- Automatic information retrieval --- Automation in documentation --- Computer-based information systems --- Data processing systems --- Data storage and retrieval systems --- Discovery systems, Information --- Information discovery systems --- Information processing systems --- Information retrieval systems --- Machine data storage and retrieval --- Mechanized information storage and retrieval systems --- Computer systems --- Electronic information resources --- Data libraries --- Digital libraries --- Information organization --- Information retrieval