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Mobile Publishing ist nicht eine Frage, ob man auch Apps und eBooks macht, sondern wie man im 21. Jahrhundert publiziert.Der Band enthält praktische Handlungsanleitungen zur Konzeption und Realisierung von Produkten für den Mobile Publishing Markt: Von der Zielgruppenanalyse über geeignete Produktformen und Trägermedien, Vermarktung, bestehende Technologien bis hin zu möglichen Geschäftsmodellen. The Internet has become mobile: the iPhone and the iPad have set off a wave of new developments, with eBooks, eJournals, and apps spearheading a new mass market. This volume contains practical instructions for the design and realization of products for the mobile publishing market. Starting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models.

Electronic publishing. --- Electronic publishing --- Electronic books --- Electronic book readers. --- Mobile computing. --- Computer programs. --- Marketing. --- apps. --- publishing house management. --- tablet publishing.

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Orthodox by Design, a groundbreaking exploration of religion and media, examines ArtScroll, the world's largest Orthodox Jewish publishing house, purveyor of handsomely designed editions of sacred texts and a major cultural force in contemporary Jewish public life. In the first in-depth study of the ArtScroll revolution, Jeremy Stolow traces the ubiquity of ArtScroll books in local retail markets, synagogues, libraries, and the lives of ordinary users. Synthesizing field research conducted in three local Jewish scenes where ArtScroll books have had an impact-Toronto, London, and New York-along with close readings of key ArtScroll texts, promotional materials, and the Jewish blogosphere, he shows how the use of these books reflects a broader cultural shift in the authority and public influence of Orthodox Judaism. Playing with the concept of design, Stolow's study also outlines a fresh theoretical approach to print culture and illuminates how evolving technologies, material forms, and styles of mediated communication contribute to new patterns of religious identification, practice, and power.Finalist for the National Jewish Book Award in the scholarship category, Jewish Book Council

Jewish publishing --- Jewish publishers --- Publishers and publishing --- Ultra-Orthodox Jews --- Orthodox Judaism --- Haredim --- Jews --- History. --- Intellectual life. --- Publishing --- ArtScroll/Mesorah Publications --- Hotsaʼat Arṭsḳrol--Mesorah --- Mesorah Publications --- הוצאת ארטסקרול־־מסורה --- artscroll books. --- artscroll. --- blogosphere. --- contemporary jewish life. --- cultural force. --- cultural shift. --- design. --- evolving technologies. --- jewish culture. --- jewish literature. --- jewish orthodoxy. --- judaism. --- library books. --- london. --- new york. --- nonfiction. --- orthodox jewish publishing. --- print culture. --- print politics. --- promotional materials. --- public life. --- publishing house. --- religion and culture. --- religion and media. --- religious orthodoxy. --- retail markets. --- sacred texts. --- synagogues. --- theoretical approach. --- toronto.