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En el país existen pocas indagaciones sobre el texto publicitario. Es por esta razón que la presente investigación pretende realizar desde una perspectiva de género, un análisis de contenido de los tipos de anuncio, la sintaxis y el lenguaje, que durante 100 años (entre 1916 y 2015) ha utilizado la publicidad en la revista Cromos. El diseño metodológico contempla la elaboración de dos líneas de tiempo: una identificando el tratamiento del texto publicitario en la revista y otra ubicando las diferentes concepciones que sobre género han primado en el discurso occidental; finalmente, se realizará la comparación de los datos recogidos en las dos líneas de tiempo para evidenciar las diferentes narrativas de la publicidad en la construcción de imaginarios de género. Así, esta investigación pretende ser un documento que da cuenta de la evolución de la comunicación publicitaria en Colombia. El proceso se encuentra en una fase piloto, realizando el análisis mencionado entre los años 1916 y 1930. Al momento se han encontrado avisos interesantes que auguran valiosos resultados, como la influencia del contexto en la publicidad y de la publicidad en el contexto, en lo referente a la construcción de imaginarios de género.

Cromos (Bogotá, Colombia : 1972) --- Publicidad --- Historia Publicidad en las revistas --- Medios de comunicación de masas --- Análisis del discurso

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Medios de comunicación de masas --- Democracia --- Guerra de Iraq --- Medios de comunicación --- Libros electrónicos --- United States --- Politics and government --- Mass media --- Iraq War, 2003-2011 --- Political aspects --- Mass media and the war. --- Political aspects. --- Communication in politics --- Mass media Political aspects

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"Faced with what many were calling a dying medium, US network television producers became much more aggressive in seeking out alternative business and artistic models in the beginning of this century. Most significantly, many of these producers turned to the emerging field of transmedia (ancillary texts in comicbooks, novels and new media) as a way to bolster and support television products. In this book, the author examines four such programs (24, Alias, Heroes and Lost) and investigates how transmedia was incorporated into both the work and the art of network television production. Split into two complementary parts, the book first paints a picture of how transmedia producers were, or were not, incorporated into creative decision-making centers of these serialized programs. The second section explains how the presence of off-site transmedia texts begins to alter the very narrative construction of the on-air series themselves. Including interviews with the transmedia workers, this groundbreaking study extends the field of television studies into brand new areas, and brings a 'dying medium' into the 21st Century."--Bloomsbury Publishing.

Series de televisión --- Producción televisiva --- Aspectos sociales --- Medios de comunicación de masas --- Estados Unidos --- Convergence (Telecommunication) --- Mass media. --- Television series --- Television --- Social aspects --- Radio vision --- TV --- Artificial satellites in telecommunication --- Electronic systems --- Optoelectronic devices --- Telecommunication --- Astronautics --- Series, Television --- Television serials --- Television programs --- Mass communication --- Media, Mass --- Media, The --- Communication --- Optical communication systems --- Digital television - Social aspects --- Television broadcasting - Technological innovations --- Interactive television - Social aspects --- Television viewers

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"In early 2012, conservative radio host Rush Limbaugh claimed that Sandra Fluke, a Georgetown University law student who advocated for insurance coverage of contraceptives, "wants to be paid to have sex." Over the next few days, Limbaugh attacked Fluke personally, often in crude terms, while a powerful backlash grew, led by organizations such as the National Organization for Women. But perhaps what was most notable about the incident was that it wasn't unusual. From Limbaugh's venomous attacks on Fluke to liberal radio host Mike Malloy's suggestion that Bill O'Reilly "drink a vat of poison... and choke to death, " over-the-top discourse in today's political opinion media is pervasive. Anyone who observes the skyrocketing number of incendiary political opinion shows on television and radio might conclude that political vitriol on the airwaves is fueled by the increasingly partisan American political system. But in The Outrage Industry Jeffrey M. Berry and Sarah Sobieraj show how the proliferation of outrage-the provocative, hyperbolic style of commentary delivered by hosts like Ed Schultz, Bill O'Reilly, and Sean Hannity- says more about regulatory, technological, and cultural changes, than it does about our political inclinations. Berry and Sobieraj tackle the mechanics of outrage rhetoric, exploring its various forms such as mockery, emotional display, fear mongering, audience flattery, and conspiracy theories. They then investigate the impact of outrage rhetoric-which stigmatizes cooperation and brands collaboration and compromise as weak-on a contemporary political landscape that features frequent straight-party voting in Congress. Outrage tactics have also facilitated the growth of the Tea Party, a movement which appeals to older, white conservatives and has dragged the GOP farther away from the demographically significant moderates whose favor it should be courting. Finally, The Outrage Industry examines how these shows sour our own political lives, exacerbating anxieties about political talk and collaboration in our own communities. Drawing from a rich base of evidence, this book forces all of us to consider the negative consequences that flow from our increasingly hyper-partisan political media"--

Television and politics --- Television in politics --- Mass media --- Mass media and public opinion --- Political culture --- Television viewers --- Télévision et politique --- Television en politique --- Médias --- Médias et opinion publique --- Culture politique --- Téléspectateurs --- Political aspects --- Attitudes --- Aspect politique --- United States --- Etats-Unis --- Politics and government --- In mass media --- Politique et gouvernement --- Dans les médias --- Télévision et politique --- Médias --- Médias et opinion publique --- Téléspectateurs --- Dans les médias --- U.S.A. --- Jungtinės Amerikos valstybės --- Soedinennye Shtaty Si︠e︡vernoĭ Ameriki --- Soedinennye Shtaty Severnoĭ Ameriki --- Si︠e︡vero-Amerikanskīe Soedinennye Shtaty --- Severo-Amerikanskie Soedinennye Shtaty --- Zlucheni Derz︠h︡avy --- USA --- US --- Arhab --- Ar. ha-B. --- Artsot ha-Berit --- ولايات المتحدة الامريكية --- Wilāyāt al-Muttaḥidah al-Amirīkīyah --- ABSh --- Amerika Birlăshmish Shtatlary --- ABŞ --- Amerika Birlăşmi Ştatları --- Forente stater --- Spojené staty americké --- Severo-Amerikanskie Shtaty --- Sjedinjene Američke Države --- Zʹi︠e︡dnani Derz︠h︡avy Ameryky --- Amerikai Egyesült Államok --- Yhdysvallat --- Verenigde Staten --- Egyesült Államok --- Hiwsisayin Amerikayi Miatsʻeal Tērutʻiwnkʻ --- Estados Unidos de América --- United States of America --- Fareyniḳṭe Shṭaṭn --- Artzois Ha'bris --- Estados Unidos da América do Norte --- SShA --- Soedinennye Shtaty Ameriki --- VSA --- États-Unis d'Amérique --- Vereinigte Staaten von Amerika --- Stati Uniti d'America --- Estados Unidos --- EE.UU. --- Stany Zjednoczone --- ĒPA --- Amerika Qūrama Shtattary --- Amerika Qŭshma Shtatlari --- SAD --- Saharat ʻAmērikā --- Hēnomenai Politeiai Amerikēs --- ZSA --- Mei-kuo --- Meiguo --- Mei guo --- ZDA --- Združene države Amerike --- U.S. --- America (Republic) --- Amirika Carékat --- Verenigde State van Amerika --- VS --- ولايات المتحدة --- Wilāyāt al-Muttaḥidah --- ولايات المتّحدة الأمريكيّة --- Wilāyāt al-Muttaḥidah al-Amrīkīyah --- Estatos Unitos --- Estatos Unitos d'America --- Ètats-Unis d'Amèrica --- Estaos Xuníos d'América --- Estaos Xuníos --- Tetã peteĩ reko Amérikagua --- Istadus Unidus --- Amerika Birlăşmiş Ştatları --- Amerika ka Kelenyalen Jamanaw --- Bí-kok --- Amerika Qushma Shtattary --- AQSh --- Злучаныя Штаты Амерыкі --- Zluchanyi︠a︡ Shtaty Ameryki --- Yunaeted Stet blong Amerika --- Yunaeted Stet --- Vaeinigte Staatn --- Vaeinigte Staatn vo Amerika --- Stadoù-Unanet Amerika --- Sŭedineni amerikanski shtati --- САЩ --- SASht --- Съединените щати --- Sŭedinenite shtati --- Америка (Republic) --- Amerika (Republic) --- Estats Units d'Amèrica --- Америкӑри Пӗрлешӳллӗ Штатсем --- Amerikări Pĕrleshu̇llĕ Shtatsem --- Stati Uniti --- SUA (Stati Uniti d'America) --- Unol Daleithiau America --- Unol Daleithiau --- Amerikas Forenede Stater --- Vereinigte Staaten --- Wááshindoon Bikéyah Ałhidadiidzooígíí --- Zjadnośone staty Ameriki --- Ameerika Ühendriigid --- Ηνωμένες Πολιτείες της Αμερικής --- Hēnōmenes Politeies tēs Amerikēs --- Η.Π.Α. --- Ē.P.A. --- Usono --- Unuiĝintaj Ŝtatoj de Ameriko --- Американь Вейтьсэндявкс Штаттнэ --- Amerikanʹ Veĭtʹsėndi︠a︡vks Shtattnė --- Ameriketako Estatu Batuak --- Feriene Steaten --- Feriene Steaten fan Amearika --- FS --- Stâts Unîts di Americhe --- Stâts Unîts --- Stáit Aontaithe Mheiriceá --- Steatyn Unnaneysit America --- Steatyn Unnaneysit --- S.U.A. --- Na Stàitean Aonaichte --- NSA --- Mî-koet --- 미국 --- Miguk --- Amerikayi Miatsʻyal Nahangner --- Miatsʻyal Nahangner --- In mass media. --- Public opinion. --- Audiences, Television --- Television audiences --- Television fans --- Television watchers --- Viewers, Television --- Audiences --- #SBIB:324H60 --- #SBIB:324H50 --- #SBIB:309H271 --- Politieke socialisatie --- Politieke participatie en legitimiteit (referenda, directe democratie, publieke opinie...) --- Politieke communicatie: toepassingsgebieden --- Attitudes. --- 21st century --- Public opinion --- Ontwikkelingspsychologie --- Sociologie van de politiek --- Massacommunicatie --- Pragmatiek --- Psycholinguïstiek --- Verenigde Staten van Amerika --- Developmental psychology --- Political sociology --- Mass communications --- Pragmatics --- Psycholinguistics --- Американь Вейтьсэндявкс Штаттнэ --- Medios de comunicación de masas --- Política cultural --- Televidente --- Aspectos políticos --- Politica gubernamental --- Medios de comunicación --- Política gubernamental --- Opinión pública --- Spojené obce severoamerické --- États-Unis --- É.-U. --- ÉU