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Corporations --- Social responsibility of business --- Charitable contributions --- E-books --- #SBIB:309H250 --- Interne en externe communicatie: algemene werken

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This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation of markets requires of firms to take an increasingly international orientation in developing communication policies. The goal of this book is to contribute to more systematic research in this field. Renowned communication researchers from Europe, the U.S., Asia and Australia have contributed to the making of this book. This mix of international authors offers the reader a comprehensive overview of current thinking and cutting-edge research in the area of international advertising and communication. The book includes seven main areas: " Advertising and Communication Effects " Advertising and Information Processing " Communication and Branding " Emotional, Social and Individual Aspects of Communication " Communication and New Media " International Advertising " Perspectives on the Future of International Advertising.

Advertising --- Communication. --- Research. --- Communication, Primitive --- Mass communication --- Sociology --- Advertising research --- Marketing. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing --- #SBIB:309H2800 --- #SBIB:309H252 --- Reclame: algemene werken --- Externe communicatie (incl. public relations)

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The Situated Organization explores recent research in organizational communication, emphasizing the organization as constructed in and emerging out of communication practices. Working from the tradition of the Montreal School in its approach, it focuses not only on how an organization's members understand the purposes of the organization through communication, but also on how they realize and recognize the organization itself as they work within it. The text breaks through with an alternative viewpoint to the currently popular idea of 'organization-as-network,' viewing organ

Communication in organizations. --- Communication --- Communication dans les organisations --- Research --- Recherche --- #SBIB:309H250 --- #KVHA:Taalkunde --- #KVHA:Meertalige communicatie --- #KVHA:Organisationele communicatie --- #KVHA:Taalpragmatiek --- Interne en externe communicatie: algemene werken --- Communication in organizations --- Organizational communication --- Organization

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Dit boek is bedoeld als een eerste kennismaking met het PR-vak, dat behalve een omvangrijk praktijkveld inmiddels ook een uitvoerig studiegebied is geworden. Het biedt een overzicht van het vakgebied. Beschreven wordt op welke niveaus PR kan worden bedreven, wat de taken en doelstellingen van het vak zijn en welke plaats het heeft binnen een organisatie. Ook wordt aangegeven wat PR niet is en hoe het zich verhoudt tot andere vormen van communicatie. De auteur gaat voorts in op de praktische toepassingen en laat zien hoe een PR-plan opgezet kan worden. Ook worden kwesties van kritiek en ethiek van het vak aangeroerd. Aan het boek zijn ook opdrachten toegevoegd, waarmee de student zelf aan de slag kan gaan. Aan de hand van vier praktijkgevallen wordt aangegeven hoe bepaalde situaties in de dagelijkse werkelijkheid kunnen worden aangevat. Natuurlijk gaat het hier om voorbeelden, niet om pasklare oplossingen.

Public relations --- Public relations. --- PR (public relations) --- Advertising. Public relations --- 659.4 --- #SBIB:309H252 --- #KVHA:Public relations --- 659.4 Public relations (PR) --- Public relations (PR) --- Externe communicatie (incl. public relations) --- PR --- 091 --- public relations

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As terms like corporate culture, knowledge economy and market culture pass into the mainstream language, the contributors to this study explore the manner in which markets and organisations are represented in today's society.

Economics --- Sociological aspects --- #SBIB:043.IOS --- #SBIB:309H250 --- #SBIB:33H000 --- Interne en externe communicatie: algemene werken --- Economie: algemene werken --- Sociology of culture --- Congresses --- Culture --- Sociological aspects. --- Economic aspects. --- Economic sociology --- Socio-economics --- Socioeconomics --- Sociology of economics --- Sociology --- Social aspects