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De wereld staat op zijn kop. De gevolgen van het coronavirus zijn wereldwijd groot, maar voor de realisatie van evenementen zijn ze gigantisch. Live-ontmoetingen kunnen voorlopig niet plaatsvinden op de manier zoals we die gewend waren. En dat terwijl de behoefte aan kennisdeling, contact, relatiebinding, netwerken en beleving enorm is.Maar ook als we weer ?mogen?, is het nog maar de vraag in welke mate en in welke vormen we impactvolle belevenissen weer ?on site? gaan realiseren. Online en hybride events veroveren nu een plek die nooit meer volledig zal worden ingeleverd.En dat is ?even? schakelen. De Event Disruptie is compleet. Nieuwe vaardigheden, kennis en creativiteit zijn nodig om impactvol te organiseren binnen het ?nieuwe normaal?.Dit boekje geeft je inzicht in de mogelijkheden, aandachtspunten en voor- en nadelen van online en hybride events. Het helpt je de juiste online werkvorm en het juiste platform te kiezen en het programma energiek, dynamisch en interactief op te tuigen.Lenny Klaassen organiseert vanuit haar eventbureau Effectivents al 20 jaar bedrijfsevenementen en is trainer in eventmanagement. Zowel de events als de trainingen zijn sinds het tweede kwartaal van 2020 volledig in de Event Disruptie meegegaan. Haar visie: wie gebaande paden durft te verlaten en creativiteit en innovatie durft te omarmen, zal zien dat online en hybride varianten ook hele mooie kansen brengen. In dit boekje lees je er meer over. https://www.standaardboekhandel.be/p/omgaan-met-event-disruptie-9789462157163

Planning (firm) --- evenementen --- evenementen marketing --- projectmanagement --- Eventmanagement --- Evenementen --- COVID-19 --- management --- event --- energie --- Evenementen ; organisatie --- Evenement --- 659.4 --- 659.4 Public relations (PR) --- Public relations (PR)

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Public relations. --- Social media. --- User-generated media --- Communication --- User-generated content --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Public relations --- Advertising. Public relations --- PR (public relations) --- reclame --- reclameboodschappen --- reclamecampagnes

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Low Cost, High Impact! Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations. Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.

Public relations. --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Public relations --- E-books

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Public relations. --- China --- History. --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Public relations

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This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field. It briefly presents the essential features of the methodological and structural sciences in order to illustrate to the reader how, from a marketer's point of view, these new insights can be derived objectively, reliably, and validly for the field of corporate communication according to scientific criteria. The book then introduces the maturity model for modern corporate communication and describes which fields of activity must be gone through in order to be able to implement the change management process towards corporate communication excellence efficiently and effectively. Building on this, it introduces and defines the most important new concepts of corporate communication in the twenty-first century and thus clearly delineates the field of research for this corporate function in the coming years. The book goes on to address the important areas of IT and HR in order to provide a 360° view of the developments to be realized in the field of corporate communication. A "CC self-test" at the end of the book is intended to help the reader immediately recognize where their own organization stands and, against this backdrop, to be able to start the necessary activities towards corporate communication excellence immediately on the basis of the maturity model. "Prof. Dr. Uwe Seebacher takes us on a timely and informative read on what could be the biggest crisis for Corporate Communications - remaining stagnant in a time of great change. With rich context and fine detail, he illuminates the opportunities to reengineer Corporate Communications and quantify its role in truly impacting business. From the importance of predictive intelligence underpinned by authenticity and empathy to building trust, this book is a guide for successful business in the 21st Century. I highly recommend it." Heidi Eusebio, Strategist and Executive Director, Edelman "Uwe Seebacher has once again demonstrated in a well-founded manner what methodological and structural science is capable of - namely, to precisely logically derive the long overdue process of change in the field of corporate communications and thereby make it comprehensible. But he also takes the important next step of operationalizing his thoughts in a directly measurable way by providing an easy applicable concrete process model for reengineering corporate communication with many tips, templates and inputs for HR and IT." Miguel Gimenez de Castro, Head Of Communications Spain, Portugal, Greece and Israel, IBM.

Consumer behavior --- Marketing --- Mass communications --- Advertising. Public relations --- PR (public relations) --- marketing --- consumentengedrag --- consumptie --- bedrijfscommunicatie --- Business communication. --- Communication in management.