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Applied marketing --- Computer architecture. Operating systems --- e-commerce --- online advertising --- marketingcommunicatie --- communicatiemanagement --- 658.8:004.738.5 --- marketing --- Direct marketing --- Marketingcommunicatie --- 658.8 --- E-business --- Internetmarketing --- Marketing : communicatiestrategieën --- internetmarketing --- Marketing --- Cybermarketing --- Sociale communicatie --- Internet --- Psychologie van de consument --- Consumentengedrag --- Trends --- Interactieve marketing --- departement Handelswetenschappen en Bedrijfskunde 10 --- communicatie --- e-communicatie

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The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990's, with his hypothetical online newspaper The Daily Me-and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets-and what can be done to stop it.

Consumer profiling. --- Marketing --- Customer services --- Advertising. --- Technological innovations. --- Ads --- Advertisements --- Advertising --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Profiling, Consumer --- Retail trade --- Business --- Communication in marketing --- Industrial publicity --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Customer relations --- Consumers --- Consumer behavior --- Research --- Consumer profiling --- Technological innovations --- E-books --- Applied marketing --- Advertising. Public relations --- merken --- sociale media --- online advertising --- consumentenmarketing --- CRM (Customer Relationship Management)

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Fashion law encompasses a wide variety of issues that concern an article of clothing or a fashion accessory, starting from the moment they are designed and following them through distribution and marketing phases, all the way until they reach the end-user. Contract law, intellectual property, company law, tax law, international trade, and customs law are of fundamental importance in defining this new field of law that is gradually taking shape. This volume focuses on the new frontiers of fashion law, taking into account the various fields that have recently emerged as being of great interest for the entire fashion world: from sustainable fashion to wearable technologies, from new remedies to cultural appropriation to the regulation of model weight, from advertising law on the digital market to the impact of new technologies on product distribution. The purpose is to stimulate discussion on contemporary problems that have the potential to define new boundaries of fashion law, such as the impact of the heightened ethical sensitivity of consumers (who increasingly require effective solutions), that a comparative law perspective renders more interesting. The volume seeks to sketch out the new legal fields in which the fashion industry is getting involved, identifying the new boundaries of fashion law that existing literature has not dealt with in a comprehensive manner.

fashion --- influencer marketing --- online advertising --- self-regulation --- code of ethics --- sustainable fashion --- ethical consumer --- fashion law --- fast fashion --- sustainability --- corporate social responsibility --- circular fashion --- textile and clothing waste --- EU Waste Framework Directive --- fashion shows --- copyright --- performers’ rights --- collective works --- image --- right of privacy --- right of publicity --- Photoshop --- models --- cultural appropriation --- intellectual property --- traditional knowledge --- traditional designs --- private governance --- Corporate Social Responsibility --- folklore --- art --- copyright law --- intellectual property law --- artistic value --- social media --- comparative law --- wearable devices --- GDPR --- data breach --- smart fashion --- smart clothes --- transparency --- privacy --- data protection --- legal informatics --- cybersecurity