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In Buyways, Catherine Gudis focuses on the development of the outdoor advertising industry in 20th century America, and its role in the commodification of the landscape.

Advertising. --- Advertising, Outdoor. --- Automobile travel. --- Billboards. --- Consumption (Economics). --- History. --- Business. --- Advertising, Outdoor --- Billboards --- Consumption (Economics) --- Automobile travel --- History --- Automobile touring --- Automobile traveling --- Automobiles --- Automobiling --- Touring, Automobile --- Traveling by car --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Hoardings (Billboards) --- Outdoor advertising --- Touring --- Traveling --- Travel --- Demand (Economic theory) --- Bill-posting --- Signs and signboards --- Advertising [Outdoor ] --- United States --- 20th century

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For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC's of that language, definitions, functions, and usage. New in paperback, The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design, what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.

Graphic arts. --- Commercial art. --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Advertising --- Art --- Art and industry --- Graphic arts --- Posters --- Visual communication --- Motion picture billboards --- Art, Graphic --- Arts, Graphic --- Graphic design (Graphic arts) --- Graphics

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In need of advice? Just want to sound off? Opening this volume is like grabbing lunch with a fellow designer to commiserate or celebrate and to learn the ins and outs of design.

Commercial art --- Graphic arts --- Art, Graphic --- Arts, Graphic --- Graphic design (Graphic arts) --- Graphics --- Art --- Visual communication --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Advertising --- Art and industry --- Posters --- Motion picture billboards --- Vocational guidance.

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Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This substantial collection of the world’s best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike. With a clean, engaging presentation, this volume is a highly visual collection of ideas for everything from choosing type to selecting photo treatments, and everything in between.

Brochures --- Commercial art. --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Advertising --- Art --- Art and industry --- Graphic arts --- Posters --- Visual communication --- Motion picture billboards --- Pamphlets --- Trade literature --- Design.

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This invaluable guide provides a creative, informative, and practical introduction to the general principles of information design. With chapters on understanding the audience, structure, legibility and readability, selection of media, experimentation, and multi-platform delivery, An Introduction to Information Design gives a complete overview of this fundamental aspect of visual communication.

Visual communication. --- Graphic arts. --- Graphic design (Typography) --- Commercial art. --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Advertising --- Art --- Art and industry --- Graphic arts --- Posters --- Visual communication --- Motion picture billboards --- Typographic design --- Design --- Printing --- Layout (Printing) --- Art, Graphic --- Arts, Graphic --- Graphic design (Graphic arts) --- Graphics