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Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.

Marketing. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing --- Bicycle industry --- Bicycles --- History. --- Bicycles and tricycles --- Bikes --- Cycles (Bicycles) --- Human powered vehicles --- Cycling --- Velocipedes --- Sporting goods industry --- Transportation equipment industry

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"This is the story of Canada's encounter with the bicycle in the late nineteenth century, set in the context of the cultural movement known as 'modernity.' Glen Norcliffe covers the bicycle's history from about 1869, when the first bicycle appeared in Canada, until about 1900, a date that marks the end of the era when bicycles were a recognized symbol of modernity and social status. Cycling continued into the Edwardian period and beyond, of course, especially in Europe, but by then it had lost its symbolic status and social cachet in Canada." "Norcliffe's aim is to examine how the bicycle fits into the larger picture of change and progress in a period of dramatic economic, social, and technological flux"--Page 4 of cover.

Bicycles --- Cycling --- Bicycle industry --- Recreation & Sports --- Social Sciences --- History --- Social aspects --- Bicycles and tricycles --- Bikes --- Cycles (Bicycles) --- Human powered vehicles --- Velocipedes --- Sporting goods industry --- Transportation equipment industry --- Bicycle riding --- Bicycle transportation --- Bicycling --- Aerobic exercises --- Locomotion --- Dicycles --- Tricycles --- Unicycles --- Communication --- Histoire --- Canada --- Civilization --- Social conditions --- Philosophy --- Civilisation --- Conditions sociales --- Philosophie --- Bicyclettes --- Cyclisme --- Aspect social --- Industrie --- Philosophy. --- Handcycles --- Canada. --- Canada (Province) --- Canadae --- Ceanada --- Chanada --- Chanadey --- Dominio del Canadá --- Dominion of Canada --- Jianada --- Kʻaenada --- Kaineḍā --- Kanada --- Ḳanadah --- Kanadaja --- Kanadas --- Ḳanade --- Kanado --- Kanakā --- Province of Canada --- Republica de Canadá --- Yn Chanadey