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Book
Sustainable Consumer Behavior and Food Marketing
Authors: --- ---
Year: 2021 Publisher: Basel, Switzerland MDPI - Multidisciplinary Digital Publishing Institute

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Abstract

In light of the considerable impact of global food supply chains on climate change, more sustainable ways of producing, distributing, and consuming food appear critical for sustainable development. With the aim of contributing to this topic, this Special Issue on sustainable food consumption and food marketing addresses various relevant issues related to food consumption, including innovative and sustainable forms of food production and consumption, animal welfare and meat consumption, price transmission, social media communication, alternative food production, and organic agriculture, among others. As such, this Special Issue sheds light on more sustainable and carbon-friendly food production and consumption systems from various angles. It delivers valuable scientific evidence for the transformation of current carbon-based food supply chains to more eco-friendly, fair, and future-oriented food supply chains.


Book
Key Developments in International Marketing : Influential Contributions and Future Avenues for Research
Authors: --- ---
ISBN: 303117366X Year: 2024 Publisher: Cham : Springer International Publishing : Imprint: Palgrave Macmillan,

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International marketing (IM) is a core disciplinary area within the broader international business (IB) field. This book revisits 7 highly cited articles from the Journal of International Business Studies that address important topics in IM such as country entry modes and choices, international branding decisions, managing cross-border seller-buyer relationships, and international branding strategies. The collection is complemented by 2 recently published articles tackling new frontiers in IM/IB. Each of the 9 works is complemented with timely retrospectives by the original authors and other leading scholars. This collection provides readers with a careful selection of highly influential and timely works from the IM literature that will continue to greatly contribute to the IB discipline, with an emphasis on future research directions from leading scholars in the field. Saeed Samiee is Collins Professor of Marketing and International Business at the University of Tulsa. His research focuses on various aspects of strategy in international and global contexts with a particular attention to marketing-related issues. He is the 2017 recipient of the Significant Contributions to Global Marketing Award (Lifetime Achievement Award) from the AMA Global Marketing SIG, the 2004 Cavusgil Award, and the 2020 Thorelli Award. Constantine Katsikeas is the Arnold Ziff Research Chair and Professor of Marketing and International Management at Leeds University Business School. His interests lie in international marketing and export management, sales management, cross-border interfirm relationships, and strategic alliances. He has twice (2013 and 2015) received the AMA Global Marketing SIG’s Excellence in Global Marketing Award, the 2006 Thorelli Award, and the 1999 Cavusgil Award. Petra Riefler is Chaired Professor of Marketing at the University of Natural Resources and Life Sciences Vienna, Austria. Her work focuses on international consumer behavior and branding. She is recipient of 2022 Hans B. Thorelli Award. .

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