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Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.

Communication in marketing. --- Semiotics. --- Semeiotics --- Semiology (Linguistics) --- Semantics --- Signs and symbols --- Structuralism (Literary analysis) --- Marketing --- Communication in marketing --- Semiotics --- E-books

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Dry chemistry has been accepted as an important technology in medical laboratories for many years. Many evaluations of this technology have been undertaken by reputable clinical laboratories, the results of which were excellent when compared with conventional wet chemistry analysis. This book contains a detailed overview of the current knowledge in the field of dry chemistry both in the physicians' office laboratories and large medical laboratories. The results from many evaluation studies are presented, as is data from interference studies which complete the descriptions of many dry chemist

Analytical biochemistry --- Indicators and test-papers. --- Clinical chemistry --- Chemical indicators --- Test-papers, Chemical --- Analytical chemistry --- Chemical tests and reagents --- Technique. --- Indicators and test-papers --- 54-43 --- 616-071 --- 616-071 Clinical investigation. Examination. Diagnosis. Anamnesis. Palpation (touch). Auscultation. Stethoscopy. Phonendoscopy etc. --- Clinical investigation. Examination. Diagnosis. Anamnesis. Palpation (touch). Auscultation. Stethoscopy. Phonendoscopy etc. --- 54-43 Indicators --- Indicators --- Technique

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This book provides an overview of the major aspects, the source code, and tutorial videos to use jQuery. It includes material on jQuery UI Controls, jQueryMobile, HTML5 Technologies with jQuery, and more. It is primarily for self-directed learners who are comfortable with HTML/CSS/Javascript and who also want to learn jQuery. Topics include: integrated coverage of CSS3, jQuery and other important JS toolkits; jQuery Mobile and HTML5 hybrid mobile apps; BackboneJS and Twitter Bootstrap. --

JavaScript (Computer program language) --- Web site development --- Web sites --- Cascading style sheets --- HTML (Document markup language) --- HyperText Markup Language (Document markup language) --- Document markup languages --- CSS (Document markup language) --- Style sheets, Cascading --- Pages, Web --- Sites, Web --- Web pages --- Websites --- World Wide Web pages --- World Wide Web sites --- WWW pages --- WWW sites --- Computer network resources --- Development of Web sites --- Internet programming --- Domain-specific programming languages --- Object-oriented programming languages --- Scripting languages (Computer science) --- Design --- Development

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"Corporate executives immersed in the turbulent markets of today face a world not of clear cut moral dilemmas such as right or wrong, or good or evil, but instead must confront large corporate grey areas of lesser good, lesser evil, less true, less unfair, and less unjust. Often these choices become almost indistinguishable. Corporate Ethics for Turbulent Markets: Executive Response to Market Challenges sets out a universal moral foundation of corporate executive ethics. Its chapters attempt to extend the discussion on human dignity to its practical applications, map out strategic approaches for responding to current turbulent markets, and drill moral skills for taming and tapping current turbulent markets. The book features modern techniques of critical thinking, moral reasoning, moral judgment, and moral justification, and charts how to uphold stakeholder rights and duties and understand corporate moral responsibilities. Written as a guide for corporate executives who strive daily"

Business & Economics / Business Ethics --- Economics --- Economic theory --- Political economy --- Social sciences --- Economic man

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"As part of the best-selling Pocket Primer series, this book is designed to introduce the reader to the basic concepts of data analytics using Python 3. It is intended to be a fast-paced introduction to some basic features of data analytics and also covers statistics, data visualization, and data cleaning. The book includes numerous code samples using NumPy, Pandas, Matplotlib, Seaborn, and features an appendix on regular expressions. Companion files with source code and color figures are available." -- Publisher's description.

Data mining.