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Schriften zu Marketing und Management
Authors: ---
ISSN: 01762729 ISBN: 1299439993 3653018048 3631623453 Volume: Bd. 53 Publisher: Frankfurt am Main ; Berlin ; Bern Peter Lang

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Abstract

Vor dem Hintergrund einer zunehmenden Ökonomisierung im Gesundheitswesen sowie gleichzeitig wachsender Patientenansprüche nimmt ein zielgruppenspezifisches Health Care Marketing an Bedeutung zu. In diesem Zusammenhang ist die Erfassung der Lebensqualität von Patienten als Orientierungsgröße für die Ableitung zielgruppengerechter Versorgungsmaßnahmen von besonderer Relevanz. Die Autorin entwickelt ein integriertes Erklärungsmodell der Lebensqualität von Patienten. Darauf aufbauend erarbeitet sie am Beispiel der Altersabhängigen Makuladegeneration (AMD) ein bedürfnisgerechtes Segmentierungskonzept und gibt differenziert für die wesentlichen am Versorgungsprozess beteiligten Akteure Handlungsempfehlungen zur Segmentbearbeitung.


Book
Management of Permanent Change
Authors: --- --- ---
ISBN: 9783658050146 3658050136 9783658050139 3658050144 Year: 2015 Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,

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In the current times of more frequent crises and ever shortening innovation cycles, the management of change has become a crucial task of survival. While it is not a new topic in business research, the developments of the last decade have posed many new challenges for the change management of firms and organizations, and have thus also raised many new questions for academic research in business administration, which the present book turns to deepen. Its particular focus is on disruptive change including its driving forces as well as effective and sustainable management. This publication constitutes a collection of articles that discuss change and innovation processes across different sectors of the economy (industry, banking, and retail), the role of leadership and corporate governance for the effectiveness and sustainability of organizational change.   The editors Prof. Dr. Dr. h.c. mult. Horst Albach, Professor Emeritus, Humboldt-Universität zu Berlin. Prof. Dr. Dr. h.c. mult. Heribert Meffert, Professor Emeritus, University of Münster. Prof. Dr. Andreas Pinkwart, Dean of HHL Leipzig Graduate School of Management. Prof. Dr. Prof. h.c. Dr. h.c. Ralf Reichwald, Professor Emeritus of Excellence, Technische Universität München. The editors are the founders and academic directors of the Center for Advanced Studies in Management (CASiM), an interdisciplinary research center of HHL Leipzig Graduate School of Management devoted to key research topics of business administration for the 21st century.


Book
European Cities in Dynamic Competition : Theory and Case Studies on Urban Governance, Strategy, Cooperation and Competitiveness
Authors: --- --- --- ---
ISBN: 3662564181 366256419X Year: 2018 Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer,

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Abstract

World population and the number of city dwellers are steadily growing. Globalization and digitalization lead to an increased competition for skilled and creative labor and other economic resources. This is true not only for firms, but increasingly also for cities. The book elaborates on resulting challenges and opportunities for urban management from the European perspective, and discusses theories, methods and tools from business economics to cope with them. Contributions in this volume come from scholars and practitioners of economics, business administration and urban management, and cover aspects ranging from urban dynamics to city marketing. They draw on experiences from several European cities and regions, and discuss strategies to improve city performance including Open Government, Smart City, cooperation and innovation. The book project was initiated and carried out by the Center for Advanced Studies in Management (CASiM), the interdisciplinary research center of HHL Leipzig Graduate School of Management. It is addressed to scholars and managers in Europe and beyond, who will benefit from the scientific rigor and useful practical insights of the book. .


Book
Boundaryless Hospital : Rethink and Redefine Health Care Management
Authors: --- --- --- ---
ISBN: 3662490102 3662490129 Year: 2016 Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer,

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Abstract

This book discusses current health care challenges and new strategies for innovative solutions in this area from an interdisciplinary perspective of health care management, business economics, and medicine. It presents the idea of a “boundaryless hospital”, a conceptual model of a patient-centric, value-based health network that overcomes typical sectorial, organizational, and geographical boundaries and offers greater efficiency and better quality outcomes for patients. Effective health care for a growing and aging population is a major challenge for economies all over the world. New breakthroughs in medical technology and pharmaceuticals as well as digitization provide scope for more efficiency and for a better quality of health care. Novel organization forms and management concepts are key for coping with the increasing cost pressure observed in most health care systems. The contributions in this volume present innovative strategies for developing and implementing the concept of a boundaryless hospital. They highlight experiences from various countries and with different treatments. The book project was initiated and carried out by the Center for Advanced Studies in Management (CASiM), the interdisciplinary research center of HHL Leipzig Graduate School of Management for business administration in the 21st century.

Keywords

Health Services Administration --- Risk Management --- Delivery of Health Care --- Organizational Innovation --- Organization and Administration --- Patient Care Management --- Health Care Quality, Access, and Evaluation --- Health Care --- Financial Management --- Health Occupations --- Economics --- Disciplines and Occupations --- Health Care Economics and Organizations --- Hospitals & Medical Centers --- Public Health --- Health & Biological Sciences --- Health services administration. --- Medical care. --- Health administration --- Health care administration --- Health care management --- Health sciences administration --- Health services management --- Medical care --- Delivery of health care --- Delivery of medical care --- Health care --- Health care delivery --- Health services --- Healthcare --- Medical and health care industry --- Medical services --- Personal health services --- Administration --- Management --- Health planning --- Public health administration --- Public health --- Health care management. --- Health economics. --- Medical records --- Health Care Management. --- Public Health. --- Health Economics. --- Health Informatics. --- Data processing. --- EHR systems --- EHR technology --- EHRs (Electronic health records) --- Electronic health records --- Electronic medical records --- EMR systems --- EMRs (Electronic medical records) --- Information storage and retrieval systems --- Economics, Medical --- Health --- Health economics --- Hygiene --- Medicine --- Economic aspects --- Public health. --- Health informatics. --- Clinical informatics --- Health informatics --- Medical information science --- Information science --- Community health --- Hygiene, Public --- Hygiene, Social --- Public health services --- Public hygiene --- Social hygiene --- Human services --- Biosecurity --- Health literacy --- Medicine, Preventive --- National health services --- Sanitation --- Data processing

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