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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.  .

Economics/Management Science. --- Marketing. --- Business Strategy/Leadership. --- Sales/Distribution/Call Center/Customer Service. --- Economics. --- Economie politique --- Marketing --- Commerce --- Business & Economics --- Marketing & Sales --- Costs. --- Business. --- Leadership. --- Sales management. --- Business and Management. --- Sales/Distribution. --- Costs, Industrial --- Management, Sales --- Industrial management --- Selling --- Ability --- Command of troops --- Followership --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Aftermarkets

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This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.

Marketing. --- Commerce --- Business & Economics --- Marketing & Sales --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Marketing --- Industrial management --- Aftermarkets --- Selling --- Hospitality industry --- Marketing. Distribution of products --- Tourism --- Geography --- Hospitality --- E-books --- Guests, Hospitality for --- House guests, Hospitality for --- Houseguests, Hospitality for --- Entertaining --- Etiquette --- Cosmography --- Earth sciences --- World history --- Market research. --- Marketing research. --- Research. --- Market research --- Markets --- Research --- Research, Industrial

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This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.

E-books --- Marketing --- Management --- Sustainable development --- Social aspects. --- Marketing management --- Business logistics --- Business & Economics --- Sales & marketing. --- Marketing. --- Sustainability. --- General. --- Sustainability science --- Human ecology --- Social ecology --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing research.