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"Marketing literature" is a timely, original and important study of the publishing of contemporary writing in Britain. It analyses the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative work includes case studies of Irvin Welsh's Trainspotting, Louis de Bernières's Captain Corelli's mandolin, Arundhati Roy's The God of small things and David Mitchell's Cloud atlas, and significantly extends our understanding of the circulation of literary fiction in a period of notable change.

Literature --- literatuur --- marketing --- Books --- English fiction --- Fiction --- Literature publishing --- Marketing --- History and criticism --- Publishing --- 655.4 <41> --- 820 "20" --- Literary publishing --- Publishers and publishing --- Metafiction --- Novellas (Short novels) --- Novels --- Stories --- Novelists --- Library materials --- Publications --- Bibliography --- Cataloging --- International Standard Book Numbers --- 820 "20" Engelse literatuur--21e eeuw. Periode 2000-2099 --- Engelse literatuur--21e eeuw. Periode 2000-2099 --- Uitgeverij. Boekhandel--algemeen--Verenigd Koninkrijk van Groot-Brittannië en Noord-Ierland --- Philosophy