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Women consumers --- Marketing --- Women consumers. --- Marketing. --- Consumer behavior --- Sociology of the family. Sociology of sexuality --- Vrouw --- Marketingmodel --- Marketingstrategie --- Gender --- Guide --- Publicity --- Book --- Consumption

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Twenty-five years after the start of the feminist sex wars, pornography remains a flashpoint issue, with feminists locked in a familiar argument: Are women victims or agents? In At Home with Pornography, Jane Juffer exposes the fruitlessness of this debate and suggests that it has prevented us from realizing women's changing relationship to erotica and porn.Over the course of these same twenty-five years, there has been a proliferation of sexually explicit materials geared toward women, made available in increasingly mainstream venues. In asking "what is the relationship of women to pornography?" Juffer maintains that we need to stop obsessing over pornography's transgressive aspects, and start focusing on the place of porn and erotica in women's everyday lives. Where, she asks, do women routinely find it, for how much, and how is it circulated and consumed within the home? How is this circulation and consumption shaped by the different marketing categories that attempt to distinguish erotica from porn, such as women's literary erotica and sexual self-help videos for couples?At Home with Pornography responds to these questions by viewing women's erotica within the context of governmental regulation that attempts to counterpose a "dangerous" pornography with the sanctity of the home. Juffer explorers how women's consumption of erotica and porn for their own pleasure can be empowering, while still acting to reinforce conservative ideals. She shows how, for instance, the Victoria's Secret catalog is able to function as a kind of pornography whose circulation is facilitated both by its reliance on Victorian themes of secrecy and privacy and on its appeals to the selfish pleasures of modern career women. In her pursuit to understand what women like and how they get it, Juffer delves into adult cable channels, erotic literary anthologies, sex therapy guides, cyberporn, masturbation, and sex toys, showing the varying degrees to which these materials have been domesticated for home consumption.Representing the next generation of scholarship on pornography, At Home with Pornography will transform our understanding of women's everyday sexuality.

World history --- Sociology of the family. Sociology of sexuality --- Social policy --- Sexology --- Consumer behavior --- Mass communications --- Fiction --- History of civilization --- United States --- Pornography -- Social aspects. --- Women -- Sexual behavior. --- Women and erotica. --- Women consumers. --- Pornography --- Women and erotica --- Women --- Women consumers --- Gender & Ethnic Studies --- Social Sciences --- Gender Studies & Sexuality --- Women as consumers --- Consumers --- Human females --- Wimmin --- Woman --- Womon --- Womyn --- Females --- Human beings --- Femininity --- Erotica and women --- Erotica --- Pornography and society --- Society and pornography --- Social aspects --- Sexual Behavior --- United States of America --- Social Science --- Literature --- Fashion --- Government policy --- Attitudes --- Sexuality --- Television --- Masturbation --- Book --- Consumption --- Social science

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Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately flattering her skills as a homemaker and preying on her insecurities, advertisers suggested that using their products would give a woman irresistible sexual allure, a happy marriage, and healthy children. Ads also promised that by buying and making the right foods, a woman could help her family achieve social status, maintain its racial or ethnic identity, and assimilate into the American mainstream.Advertisers clung tenaciously to this paradigm throughout great upheavals in the patterns of American work, diet, and gender roles. To discover why, Food Is Love draws on thousands of ads that appeared in the most popular magazines of the twentieth and early twenty-first centuries, including the Ladies' Home Journal, Good Housekeeping, Ebony, and the Saturday Evening Post. The book also cites the records of one of the nation's preeminent advertising firms, as well as the motivational research advertisers utilized to reach their customers.

History --- Advertising. Public relations --- Sociology of culture --- Nutritionary hygiene. Diet --- Sociology of the family. Sociology of sexuality --- anno 1900-1999 --- United States --- Sex role in advertising --- Men in advertising --- Women as consumers --- Advertising --- Women consumers --- Women in advertising --- Consumers --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- History. --- Food --- Food&delete& --- United States of America --- American History. --- American Studies. --- Home Economics. --- Gender roles --- Images of men --- Stereotypes --- Images of women --- Book

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Child consumers --- Enfants comme consommateurs --- Enfants consommateurs --- Kinderen als consumenten --- Kinderen als verbruikers --- Sociology of the family. Sociology of sexuality --- Advertising. Public relations --- Marketing --- Age group sociology --- Developmental psychology --- Depth psychology --- Recreation. Games. Sports. Corp. expression --- anno 1900-1999 --- France --- Belgium --- Gender identity --- History --- 20th century --- Toys --- Social aspects --- Consumption (Economics) --- Sociological aspects --- Barbie --- Gender roles --- Boys --- Children --- Girls --- Psychoanalysis --- Publicity --- Sexism --- Stereotypes --- Book