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Market research --- Market segmentation --- Marketing research --- 658.8 --- 369.1 --- marketing --- Marketing. Sales. Selling. Distribution --- marketing, marktonderzoek, marktanalyse --- 658.8 Marketing. Sales. Selling. Distribution

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Business, Economy and Management --- Marketing and Sales --- Marketing --- marketing --- Marketing (General) --- Marketing (algemeen) --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Australasia

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Marketing research --- Marketing --- Merchandising --- Retail trade --- Sales management --- Marchandisage --- Commerce de détail --- Ventes --- Marketing research. --- Management --- Research --- Recherche --- Gestion --- Research. --- Market research --- Markets --- Management, Sales --- Retail industry --- Retailing --- Consumer goods --- Domestic marketing --- Retail marketing --- Research, Industrial --- Industrial management --- Selling --- Commerce --- Shopping centers --- Wholesale trade --- Merchandise licensing --- Aftermarkets --- Commerce de détail

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'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. Over 150 scales are included in the handbook, many of which were originally published in marketing- and consumer-related journals or conference proceedings.

Marketing research --- Consumer behavior --- Research --- Marketing research. --- Arbeids- en organisatiepsychologie --- Research. --- verkoops- en reclamepsychologie. --- Market research --- 658.83 --- 658.8 --- 659 --- Marketing --- Markets --- Research, Industrial --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Marktonderzoek --- Consumentengedrag --- Methodologie --- Onderzoek --- Marketingresearch --- Financiewezen --- Ontwikkeling --- Leerlijn --- Consumer behavior - Research

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Direct marketing --- Internet marketing --- Marketing direct --- Marketing sur internet --- Direct marketing. --- Internet marketing. --- HW_MM --- Online marketing --- Web marketing --- World Wide Web marketing --- Direct mail campaigns --- Marketing. --- Electronic commerce --- Marketing --- Mail-order business --- Advertising, Direct-mail --- Direct selling --- Marketing & Sales --- Marketing sur Internet