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'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. Over 150 scales are included in the handbook, many of which were originally published in marketing- and consumer-related journals or conference proceedings.

Marketing research --- Consumer behavior --- Research --- Marketing research. --- Arbeids- en organisatiepsychologie --- Research. --- verkoops- en reclamepsychologie. --- Market research --- 658.83 --- 658.8 --- 659 --- Marketing --- Markets --- Research, Industrial --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Marktonderzoek --- Consumentengedrag --- Methodologie --- Onderzoek --- Marketingresearch --- Financiewezen --- Ontwikkeling --- Leerlijn --- Consumer behavior - Research

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ARCHIEF

Demografie --- Démographie --- 312 <100> --- 314.1 --- #SBIB:314H290 --- #SBIB:314H142 --- 312 --- --- 314 <100> --- Algemene demografische vraagstukken --- Demografisch beleid: algemeen --- Evoluties in bevolkingsgroei: ontwikkeling --- World Population Conference, 3rd, Bucharest, Romania, 1974 --- Conferences - Meetings --- demografie --- internationaal --- congressen --- demographie --- international --- congres --- Population policy --- Congresses. --- 314.1 Algemene demografische vraagstukken --- -#C2001 --- Population planning --- Congresses --- World Population Conference (1954- ) --- 659 Demografie --- #C2001 --- United Nations World Population Conference --- 813 Methodologie --- 820 Internationale Betrekkingen --- 821.5 Mensenrechten --- 830 Economie --- 835 Natuurlijke rijkdommen --- 838.1 Ecologie --- 848 Demografie --- 884.4 West-Europa --- 884 Europa --- Population policy - Congresses --- Population