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The authors, design practitioners and educators, bringing together in this book 15 years of knowledge, practice and research, have produced the first book about how, as a designer, to formulate a vision for new and appropriate products. They call this new approach Vision in Product Design (ViP). It strikes a good balance between structuring the process of design while allowing the designers to take a personal position and fully express themselves in producing a product. ViP is both a method and a design philosophy. Besides explaining what ViP is all about, the book offers a rich array of narratives like conversations, cases, literature and creative materials (both academic and popular) and illustrations like models and pictures. Through these different pathways the reader will better understand ViP and will be able to interact with the book, both in practice as in educational context in more various ways. The book targets primary at students in design education, both in product design, as in interactive and strategic design. But also design practitioners the book is a perfect reference manual, to structure design activities, provide concepts for discussion and help in avoiding design mistakes.

innovaties --- Product strategy --- industriële vormgeving --- innovatiemanagement --- ontwerpen --- Industrial design. --- New products --- Product design --- Book design --- Design --- Produits nouveaux --- Conception de produit --- Livres --- Technological innovations --- Innovations --- Mise en pages --- 770.6 --- VIP Vision in productdesign --- ontwerpmethodiek --- ontwerpproces --- open design --- productdesign, filosofie, esthetiek en kritiek --- MAD-faculty 12 --- productdesign

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Production management --- vormgeving --- Architecture --- design [discipline] --- Applied arts. Arts and crafts --- anno 2000-2009 --- 749.039 --- 749.04 --- Industrieel design ; 2000-2008 --- Industriële vormgeving ; design ; surreële humor --- Product Design --- design --- meubelkunst --- meubilair --- productdesign --- eenentwintigste eeuw --- humor --- design en humor --- surrealisme --- 745.039 --- design 21e eeuw --- Meubelkunst en design ; 2000 - 2050 --- Meubelkunst en design ; iconografie, thema's --- CAD, design en industriële vormgeving in de 21e eeuw --- Design --- Belgium --- 21st century --- Pictorial works --- Industrial design --- Surrealism --- Superrealism --- Surrealism in art --- Arts, Modern --- Design, Industrial --- Mechanical drawing --- New products

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This is both a practical and theoretical guide to the visualization techniques used by contemporary product designers, including freehand sketching, digital rendering, information graphics, and presentation skills.

Product design --- Technisch tekenen Ontwerpen --- Drawing -- Philosophy. --- Drawing, Psychology of. --- Freehand technical sketching -- Computer-aided design. --- Industrial design -- United States -- 21st century. --- Mechanical drawing -- Study and teaching (Higher). --- Mechanical drawing -- Technique. --- Product design -- Case studies. --- Rendering (Computer graphics). --- Space and time -- Design. --- Technical illustration. --- Visual texture recognition. --- produktdesign --- tegning --- produktdesignere --- designere --- industriell --- 745.4 --- productontwikkeling, productdesign --- Freehand technical sketching --- Rendering (Computer graphics) --- Illustration, Technical --- Computer graphics rendering --- Drafting, Mechanical --- Engineering drawing --- Industrial drawing --- Mathematical drawing --- Sketching, Technical --- Technical freehand sketching --- Technical sketching, Freehand --- Drawing --- Industrial design --- Mechanical drawing --- Space and time --- Visual perception --- Technical reports --- Illustration of books --- Photography --- Scientific illustration --- Space of more than three dimensions --- Space-time --- Space-time continuum --- Space-times --- Spacetime --- Time and space --- Fourth dimension --- Infinite --- Metaphysics --- Philosophy --- Space sciences --- Time --- Beginning --- Hyperspace --- Relativity (Physics) --- Computer graphics --- Commercial products --- New products --- Plans --- Technical drawing --- Geometrical drawing --- Graphic statics --- Projection --- Technical illustration --- Design, Industrial --- Design --- Engineering graphics --- Psychology --- Graphology --- Drawings --- Sketching --- Art --- Graphic arts --- Manual training --- Philosophy. --- Computer-aided design. --- Study and teaching (Higher) --- Technique. --- Design. --- Illustration --- Scientific applications --- Design and construction --- Visual texture recognition --- Technique --- Computer-aided design --- Psychological aspects --- E-books --- productdesign --- tekentechnieken --- 641 --- schetsen --- technisch tekenen --- Product design. --- Technisch tekenen ; Ontwerpen --- MAD-faculty 13 --- tekenen --- presentatietekenen --- presentatietechnieken --- drafting --- design [discipline] --- drawing and drawing techniques