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"The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part One deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part Two explores macromarketing and tourism; Part Three deals with strategic issues; Part Four addresses recent advances in research; Part Five focuses on developments in tourist consumer behaviour; Part Six looks at micromarketing; Part Seven moves on to destination marketing and branding issues; Part Eight looks at the influence of technological change on Tourism Marketing and Part Nine explores future directions. This timely book offers the reader a comprehensive synthesis of this sub discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management"--

Tourism --- Tourisme --- Marketing --- 338.486 --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Economie en management van toerisme --- Economic aspects --- 338.486 Economie en management van toerisme --- PXL-Media & Tourism 2014 --- toerisme --- marketing --- PXL-Ebooks 2017

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This text introduces the fundamental principles of tourism and provides a framework that effectively integrates theory and practice. A global and diverse spread of examples shows the impacts and influences of this fast-changing industry on its environment and vice versa.

379.85 --- toerisme --- toeristische industrie --- toeristische vraag --- destination marketing --- toeristische marketing --- marketing --- attracties --- overnachtingswezen --- informatietechnologie --- duurzaam toerisme --- casestudies --- crisismanagement --- klimaatverandering --- event management --- toerisme - algemeen --- Tourism. --- Toerisme --- Toerisme. --- Tourism --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Economic aspects --- PXL-Media & Tourism 2014

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toeristische woordenboeken --- woordenboeken --- toerisme --- hospitality --- 379.85.01 --- Tourism --- -338.479103 --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- toeristische bibliografieën, catalogi, adresboeken, thesauri en woordenboeken --- Economic aspects --- Toerisme --- woordenboeken. --- 338.479103

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PXL-Media & Tourism 2014 --- toerisme --- economische analyse --- Tourism --- 383 --- AA / International- internationaal --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Toerisme --- Economic aspects

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Wat zijn de nieuwe uitdagingen waarmee de financiële sector geconfronteerd wordt? Hoe werken de verschillende bank- en verzekeringsproducten? En waarvoor dient de beurs precies? Bank, verzekeringen, beurs laat je kennismaken met het Belgisch financiewezen en de daarbij horende instellingen. Leen Carrijn belicht zowel de klassieke spaarproducten en populairste verzekeringen als beleggingen, aandelen, obligaties en afgeleide producten. Dit boek is gericht aan iedereen die zijn kennis over de financiële wereld wil verruimen, en informeert ook professionals uit kredietinstellingen over de belangrijkste begrippen uit de verzekeringswetgeving. Het bevat ook vele praktijkvoorbeelden, die de theorie verduidelijken en illustreren. Bank, verzekeringen, beurs verschijnt jaarlijks in een herwerkte editie, waardoor alle cijfers up-to-date blijven.

Bankwezen. --- Financial services industry --- bankwezen --- verzekeringswezen --- PXL-Business 2018