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Games --- New products --- Production management
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Consumer behavior --- Client Klant --- Marketing Marketing --- 658.81.4 --- 369.1 --- Sales. Sales force management. Selling. Salesmen --- Marketing - Marktonderzoek - Marktanalyse --- Production management --- Marketing --- Marketing. --- New products.
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Employees --- Employee training directors --- Occupational training --- Personnel --- Animateurs de formation --- Formation professionnelle --- Training of --- Formation --- Innovation --- Nouvelle technologie --- New technology --- Produit nouveau --- New products --- design --- communication en groupe --- Group communication --- Créativité. --- Guides, manuels, etc. --- Créativité Creativiteit --- Brainstorming Brainstorming --- Animation Animatie
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"How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla sdesign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. And Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product"-- With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft,
BUSINESS & ECONOMICS / Leadership. --- BUSINESS & ECONOMICS / Management. --- BUSINESS & ECONOMICS / New Business Enterprises. --- Consumer satisfaction. --- Customer relations. --- New products. --- Production planning. --- Quality of products. --- Changement Verandering --- Innovation Innovatie --- Développement de l'organisation Organisatieontwikkeling --- Digital Digitaal
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Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet in today's overcrowded industries, competing head-on results in nothing but a bloody "red ocean" of rivals fighting over a shrinking profit pool. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne contend that while most companies compete within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow's leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth . Such strategic moves-termed "value innovation"-create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand. BLUE OCEAN STRATEGY provides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, BLUE OCEAN STRATEGY highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy. Upending traditional thinking about strategy, this landmark book charts a bold new path to winning the future.
Business policy --- New products. --- Market segmentation. --- Produits nouveaux --- Segmentation du marché --- New products --- Market segmentation --- Marketing --- Marketing stratégique --- Management --- 658.112 --- Stratégies (management) Strategieën (management) --- Changement Verandering --- Développement de l'organisation Organisatieontwikkeling --- 658.011 --- bedrijfsstrategie --- concurrentie --- Site, location, place of business --- Bedrijfsbeleid --- Social Sciences and Humanities. Management studies, Business Administration, Organizational Science --- Strategic Policy --- Markten --- Strategic Policy. --- Markten. --- 658.112 Site, location, place of business --- Segmentation du marché --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Commercial products --- Industrial design --- Niche marketing --- Segmented market --- Marketing - Management --- Nouveaux produits
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Face aux vagues successives de normes et de référentiels, d'exigences légales et réglementaires, l'auteur nous invite à rester lucide, à ne pas sacrifier aux modes et à ne pas accumuler ou juxtaposer méthodes et outils. Au contraire, il nous incite à nous centrer sur nos métiers, nos savoirs et à favoriser une approche intégrative à tous les niveaux de nos organismes : aux plans stratégiques et opérationnels, dans nos outils d'analyse, nos méthodes de contrôle et dans nos pratiques d'amélioration. L'ouvrage offre un parcours clair et progressif : il nous conduit d'abord de la connaissance de soi (autoévaluation) aux Systèmes de Management (SM), en passant par la maîtrise des processus et des projets ; il nous invite ensuite à mieux appréhender l'approche processus et l'écoute client d'un Système de Management par la Qualité (ISO 9001), à s'imprégner de l'approche risques et écoute des parties prenantes d'un Système de Management Environnement-Sécurité, ainsi qu'à aborder l'approche coordonnée pour aboutir au concept innovateur et efficient d'un Système de Management Intégrateur. Il met aussi en évidence les contributions significatives de la Dynamique de l'Excellence proposée par le modèle EFQM 2010, ainsi que l'approche globale de la Responsabilité Sociétale (ISO 26000) pour assurer le déploiement d'un Système de Management Intégrateur; il met enfin en valeur la dynamique d'un Système de Management Intégrateur par les contrôles et évaluations, l'analyse des indicateurs, risques et opportunités, pour terminer par le déploiement intégré stratégie-opérationnel. L'auteur présente également différents exemples, modèles et illustrations, pour nous permettre de passer de la théorie à la pratique.
Efficacité administrative --- Efficacité de gestion --- Efficacité de l'organisation --- Efficacité des organisations --- Efficacité managériale --- Efficacité organisationnelle --- Efficience de l'organisation --- Gestion--Efficacité --- Lean management --- Organisatie--Efficiëntie --- Organisation--Efficacité --- Organizational effectiveness --- Performance organisationnelle --- Industrial management --- Gestion d'entreprise --- Technological innovations --- New products --- Strategic planning --- Executive ability --- Management --- Business planning --- Environmental management --- Total quality management --- ISO 26000 Series Standards --- Environmental aspects --- Normes Normen --- Indicateurs Indicatoren --- Analyse de système (management) Systeemanalyse (management) --- Information storage and retrieval systems --- Technological innovations - Management --- Management - Environmental aspects --- Gestion de l'entreprise
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Creative thinking --- Creative ability in business --- Organizational change --- New products --- Entrepreneurship --- Success in business --- Agilité dans l'entreprise --- Business creativity --- Change [Organizational ] --- Changement dans l'organisation --- Changement organisationnel --- Creatief denken --- Creativiteit in zaken --- Créateurs d'entreprise --- Créativité dans les affaires --- Développement organisationnel --- Entreprenariat --- Entrepreneuriat --- Entrepreneurs (Economie politique) --- Entrepreneurschap --- Entreprises [Esprit d' ] --- Esprit d'entreprise --- Esprit entrepreneurial --- Flexibilité organisationnelle --- Innovation organisationnelle --- Intrapreneuriat --- Intrapreneurship --- Nieuwe produkten --- Ondernemers (Economische politiek) --- Ondernemerschap --- Organisatie--Wijzigingen --- Organisation -- Changement --- Organization development --- Organizational development --- Organizational innovation --- Pensée créatrice --- Produits nouveaux --- Réussite professionnelle --- Succes in zaken --- Succès dans les affaires --- Succès en affaires --- Succès professionnel --- Zakendoen [Succes in ] --- Changement Verandering. --- Innovation Innovatie. --- Stratégies (management) Strategieën (management) --- Changement Verandering --- Innovation Innovatie
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