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Focus group practice
Authors: ---
ISBN: 0761966900 0761966919 1849209162 9786610538744 1280538740 184787715X Year: 2004 Publisher: London : Sage,

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Abstract

Accessibly written, this text provides a picture of focus group moderation and interaction based on the study of what actually happens in high-class focus groups, and uses recent theories of interaction such as discourse and conversation analyses to throw light on the practice of moderation.

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