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How does social media affect working life in Higher Education? How are universities harnessing its power to aid student learning? This innovative collection brings together academics and those working in professional services to examine these questions and more. The diverse and expert contributors analyse the many ways social media can be used to enhance teaching and learning, research, professional practice, leadership, networking and career development. The impact of social media is evaluated critically, with an eye both to the benefits and the problems of using these new forms of digital communication. This is the first volume to give such detailed attention to this area of high interest. Its innovative approach extends to its creation, with contributors found via their presence on Twitter. The short and impactful chapters are accessible while retaining an academic focus through their application of relevant learning theories and educational context. Social Media and Higher Education is essential reading for any professional working in higher education, including lecturers teaching education courses. It is also significant for researchers looking at more recent developments in the field and what it means to work in a modern higher education environment.
Education --- Twitter --- social media --- Higher Education --- university --- student learning --- enhance teaching and learning --- digital communication
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journalism --- digital communication --- social science --- public opinion --- Mass media --- Communication --- Communication. --- Mass media. --- Mass communication --- Media, Mass --- Media, The --- Communication, Primitive --- Sociology --- Médias --- Information --- Journalism --- Mass communications
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All marketing is digital and everyone should have a digital strategy. Everything is going mobile. "The world has never been more social" is the recent talk in the community. Digital Communication is the key enabler of that. Digital information tends to be far more resistant to transmit and interpret errors than information symbolized in an analog medium. This accounts for the clarity of digitally-encoded telephone connections, compact audio disks, and much of the enthusiasm in the engineering community for digital communications technology. A contemporary and comprehensive coverage of the field of digital communication, this book explores modern digital communication techniques. The purpose of this book is to extend and update the knowledge of the reader in the dynamically changing field of digital communication.
Digital communication. --- Digital communications. --- Communications, Digital --- Digital transmission --- Pulse communication --- Digital electronics --- Pulse techniques (Electronics) --- Telecommunication --- Digital media --- Signal processing --- Digital techniques --- Communications engineering / telecommunications
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Communication --- Digital communications --- Communication. --- Digital communications. --- Communications, Digital --- Digital transmission --- Pulse communication --- Communication, Primitive --- Mass communication --- journalism --- television --- internet --- ciberculture --- social networks --- digital communication --- Digital electronics --- Pulse techniques (Electronics) --- Telecommunication --- Digital media --- Signal processing --- Sociology --- Digital techniques
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communication and culture --- digital communication --- discourse --- media --- Communication --- Mass media --- Social media --- Social aspects --- User-generated media --- User-generated content --- Mass communication --- Media, Mass --- Media, The --- Social media. --- Social aspects. --- Communication and culture
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Cyberpragmatics is an analysis of Internet-mediated communication from the perspective of cognitive pragmatics. It addresses a whole range of interactions that can be found on the Net: the web page, chat rooms, instant messaging, social networking sites, 3D virtual worlds, blogs, videoconference, e-mail, Twitter, etc. Of special interest is the role of intentions and the quality of interpretations when these Internet-mediated interactions take place, which is often affected by the textual properties of the medium. The book also analyses the pragmatic implications of transferring offline
Psycholinguistics --- Affective and dynamic functions --- Pragmatics --- Digital communication. --- Cyberpragmatiek --- Pragmatiek --- Digitale communicatie --- Sociale media --- Cognitieve psychologie --- Communication --- Cognitive psychology. --- Data processing. --- Cyberpragmatiek. --- Pragmatiek. --- Digitale communicatie. --- Sociale media. --- Cognitieve psychologie. --- Cognitive psychology --- Digital communication --- Psychology, Cognitive --- Cognitive science --- Psychology --- Pragmalinguistics --- General semantics --- Language and languages --- Logic, Symbolic and mathematical --- Semantics (Philosophy) --- Data processing --- Philosophy --- Pragmatics. --- Digital communications. --- Communications, Digital --- Digital transmission --- Pulse communication --- Digital electronics --- Pulse techniques (Electronics) --- Telecommunication --- Digital media --- Signal processing --- Digital techniques
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In this Special Issue, we present current developments and future directions of future intelligent systems and networks. This is the second Special Issue regarding the future of the Internet. This subject remains of interest for firms applying technological possibilities to promote more innovative business models. This Special Issue widens the application of intelligent systems and networks to firms so that they can evolve to more innovative models. The five contributions highlight useful applications, business models, or innovative practices based on intelligent systems and networks. We hope our findings become an inspiration for firms operating in various industries.
polymediation --- YouTube --- YouTubers --- audio-visual genre --- SocialBlade --- elRubius --- features prediction --- sentiment analysis --- LSTM --- open data --- open innovation --- literature review --- authors --- journals --- knowledge areas --- methodological characteristics --- tax fraud --- neural networks --- intelligent systems and networks --- personal income tax --- prediction --- football --- clubs --- webs --- digital communication --- marketing --- engagement --- digital transformation --- innovation in communication models, prediction
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"Playing to the Crowd explores and explains how the rise of digital communication platforms has transformed artist-fan relationships into something more intimate. Through in-depth interviews with musicians such as the Cure, UB40, and Throwing Muses, Nancy K. Baym reveals how new media has facilitated connections through the active participation of both the artists and their devoted digital fan base. Before the rise of online sharing and user-generated content, audiences were mostly seen as undifferentiated masses, often mediated through record labels and the press. Today, musicians and fans have built more active relationships through social media, fan sites, and artist sites, giving them a new sense of intimacy, while offering artists unparalleled access to and information about their audiences. But this comes at a price. For audiences, meeting their heroes can kill the mystique. And for artists, maintaining active relationships with so many people can be labor intensive and emotionally draining. Drawing on her own rich history as a deeply connected music fan, Baym offers an entirely new approach to media culture, arguing that the work musicians put into maintaining these intimate relationships reflects the demands of the gig economy, one which requires resources and strategies that we all music come to recognize"--Publisher's description.
Popular music fans. --- Music --- Popular music --- Performance --- Psychological aspects. --- Social aspects. --- concert hall. --- digital communication. --- digital fan base. --- fandom. --- itunes. --- media culture. --- music audiences. --- music ethnography. --- music fans. --- music landscape. --- music platforms. --- music research. --- music streaming. --- music technology. --- music websites. --- online music. --- online streaming. --- personal connections. --- social media and music. --- MUSIC --- Instruction & Study --- Theory.
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In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to "co-create" -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
Communication in marketing. --- Disinformation. --- Advertising. --- Deceptive advertising. --- Communication en marketing --- Désinformation --- Publicité --- Publicité mensongère --- EPUB-ALPHA-C EPUB-LIV-FT LIVCOMMU LIVMARKE LIBRE-B --- Information society in advertising. --- Literature (General). --- Digital Communication. --- Digitale Medien. --- Kommunikation. --- Mass Media. --- Massenmedien. --- Mobile Advertising. --- Online Advertising. --- Werbesprache. --- Werbung. --- Wissensgesellschaft. --- LANGUAGE ARTS & DISCIPLINES / Communication Studies. --- Advertising --- Deception --- Intelligence service --- Advertising, Fraudulent --- False advertising --- Fraudulent advertising --- Misleading advertising --- Truth in advertising --- Corrective advertising --- Marketing --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Online manipulation
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"The Internet is not an unchartered territory. On the Internet, norms matter. They interact, regulate, are contested and legitimated by multiple actors. But are they diverse and unstructured, or are they part of a recognizable order? And if the latter, what does this order look like? This collected volume explores these key questions while providing new perspectives on the role of law in times of digitality. The book compares six different areas of law that have been particularly exposed to global digitality, namely laws regulating consumer contracts, data protection, the media, financial markets, criminal activity, and intellectual property law. By comparing how these very different areas of law have evolved with regard to cross-border online situations, the work considers whether cyberlaw is little more than "the law of the horse", or whether the law of global digitality is indeed special and, if so, what its characteristics across various areas of law are. The book brings together legal academics with expertise in how law has both reacted to and shaped cross-border, global Internet communication and their contributions consider whether it is possible to identify a particular mediality of law in the digital age. Examining whether a global law of digitality has truly emerged, this book will appeal to academics, students and practitioners of law examining the future of the law of digitality as it intersects with traditional categories of law"--
Internet --- Law and legislation. --- Cyberspace --- Law and legislation --- Digital media --- Social media --- User-generated media --- Communication --- User-generated content --- Electronic media --- New media (Digital media) --- Mass media --- Digital communications --- Online journalism --- Bots --- business law --- Central Bank Digital Currency --- Commercial Law --- Conflict of laws --- Consumer Contracts --- Cybersquatters --- code is law --- criminal law --- cross-border digital issues --- cyberlaw --- Data Protection Law --- Deep Fakes --- Digital commerce --- Digital Platform Disclosure Obligations --- digital communication --- European General Data Protection Regulation --- Facebook --- financial markets --- GDPR --- Global Commerce --- Global Digitality --- global communication networks --- global digital issues --- Intellectual property enforcement --- IP rights --- jurisdiction --- local legal systems --- Money laundering
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