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This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also and much more importantly finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.

Industrial marketing. --- B2B marketing (Business to business marketing) --- Business to business marketing --- Business-to-business selling --- Industrial equipment --- Marketing

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Industrial marketing --- E-books --- B2B marketing (Business to business marketing) --- Business to business marketing --- Business-to-business selling --- Industrial equipment --- Marketing --- Market surveys

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Marketing --- Industrial marketing --- Industrial marketing. --- Business logistics --- B2B marketing (Business to business marketing) --- Business to business marketing --- Business-to-business selling --- Industrial equipment --- Management --- Management.

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Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account the social and economic considerations you face in dealing with practical, methodological, and theoretical business marketing issues. Combining scholarly analysis with practical presentation and style, the book is the com

Abortion. --- Industrial marketing. --- Commerce --- Business & Economics --- Marketing & Sales --- Industrial marketing --- Business education --- B2B marketing (Business to business marketing) --- Business to business marketing --- Business-to-business selling --- Industrial equipment --- Marketing --- Management. --- Study and teaching (Higher) --- Curricula.

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Business marketing is een vorm van marketing waarin de bedrijfsprocessen van de afnemer centraal staan. Naast het ontwikkelen van een gecombineerd aanbod van product(en) en service, vormt het beheren van een portfolio van relaties met bedrijven of netwrken van bedrijven de kern. Marketinginstrumenten als prijs, communicatie en distributie worden in een geheel eigen vorm toegepast. Heel vaak wordt bijvoorbeeld rechtstreeks geleverd. In het productaanbod speelt service een steeds belangrijkere rol. De marketinginstrumenten worden ook afgestemd op het complexe koopgedrag van bedrijven en de zogenoemde 'decision making units' bij de afnemers.

B-to-B (business-to-business) marketing (industriële marketing) --- marketingstrategie --- marketing mix --- marketingonderzoek --- E090594.jpg --- Marketing