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Chattopadhyay presents the findings of an ethnographic study on television commercial production in India.
Television advertising --- Advertising, Television --- Television in advertising --- Advertising --- Broadcast advertising --- Television broadcasting --- Television commercials --- E-books
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Motion picture industry --- Television advertising --- Television broadcasting --- Motion picture industry. --- Television advertising. --- Television broadcasting. --- Advertising, Television --- Television in advertising --- Film industry (Motion pictures) --- Moving-picture industry --- Telecasting --- Broadcasting --- Mass media --- Advertising --- Broadcast advertising --- Television commercials --- Cultural industries --- Television industry
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Mass communications --- Advertising. Public relations --- Sociology of culture --- Television broadcasting --- -Television broadcasting --- -Television advertising --- -Advertising, Television --- Television in advertising --- Advertising --- Broadcast advertising --- Television commercials --- Telecasting --- Television --- Television industry --- Broadcasting --- Mass media --- Social aspects --- Influence --- Economic aspects --- Television advertising --- Social aspects. --- Economic aspects. --- Influence. --- -Social aspects --- Advertising, Television
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Television broadcasting --- Television advertising --- Social aspects --- 654.197 --- Facsimile and television broadcasting --- 654.197 Facsimile and television broadcasting --- Advertising, Television --- Television in advertising --- Advertising --- Broadcast advertising --- Television commercials --- United States --- Television programs --- Talk shows --- Television broadcasting - Social aspects - United States. --- Television advertising - Social aspects - United States.
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Parler de «terrorisme» ou de troubles en Irlande du Nord signifie entrer d'emblée dans un dilemme terminologique où la notion de point de vue prend tout son sens. Cet ouvrage, destiné au grand public, retrace un exemple de stratégies de communications mises en œuvre dans la perspective d’un retour à la paix durable. En 1988, une campagne publicitaire pour la paix, Advertising for Peace - financée par les autorités britanniques - a fait son apparition sur les écrans télévisuels. Cette expérience s’est avérée unique au monde.
Television and politics --- Television advertising --- Government advertising --- Political aspects --- Northern Ireland --- Politics and government --- Advertising --- Advertising, Government --- Government publicity --- Advertising, Television --- Television in advertising --- Broadcast advertising --- Television broadcasting --- Television commercials --- Politics and television --- Political science --- Government --- 1988-1997 --- paix --- Irlande du Nord --- campagne publicitaire --- Télévision --- Communication
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Marketing --- 658.8 --- Television advertising --- Advertising --- -Marketing channels --- Channels, Marketing --- Channels of distribution --- Distribution channels --- Gray market --- Physical distribution of goods --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Advertising, Television --- Television in advertising --- Broadcast advertising --- Television broadcasting --- Television commercials --- Marketing. Sales. Selling. Distribution --- Television programs --- Marketing channels. --- Television advertising. --- Television programs. --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing channels
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The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake
Lexicology. Semantics --- Pragmatics --- Evangelistic work -- Language. --- Persuasion (Rhetoric). --- Television advertising -- Language. --- Television in religion. --- Persuasion (Rhetoric) --- Television advertising --- Television in religion --- Evangelistic work --- Languages & Literatures --- Philology & Linguistics --- Language --- 654.197 --- 659.1 --- 251*23 --- #SBIB:309H2821 --- #SBIB:309H516 --- #SBIB:309H1524 --- Facsimile and television broadcasting --- Publicity. Advertising --- Verkondiging en moderne media: radio; TV; pers --- Reclameboodschap: functies, genres, taalgebruik historiek --- Verbale communicatie: retoriek --- Radio- en/of televisieprogramma’s met een persuasieve functie --- 251*23 Verkondiging en moderne media: radio; TV; pers --- 659.1 Publicity. Advertising --- 654.197 Facsimile and television broadcasting --- Language. --- Advertising, Television --- Television in advertising --- Evangelism --- Proselytizing --- Revival (Religion) --- Religious television --- Televangelism --- Television, Religious --- Christianity --- Forensics (Public speaking) --- Oratory --- Rhetoric --- Advertising --- Broadcast advertising --- Television broadcasting --- Television commercials --- Theology, Practical --- Discipling (Christianity) --- Religious awakening --- Religious broadcasting --- Religious aspects --- Reclame door televisie. Taal. --- Massacommunicatie / en evangelisatie. --- Televisie / en evangelisatie. --- Persuasion. --- Publicité par télévision. Langage. --- Diffusion collective (Techniques de) / et évangélisation. --- Télévision / et évangélisation. --- Overreding. --- Psycholinguistique --- Television et religion
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"Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer. The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study."--
Social marketing --- Cause related marketing --- Marketing, Social --- Social cause marketing --- Marketing --- Advocacy advertising --- Television advertising --- Advertising, Television --- Television in advertising --- Advertising --- Broadcast advertising --- Television broadcasting --- Television commercials --- Corporate advocacy advertising --- Corporate speech --- Social aspects --- Social aspects. --- Advertising, Public service --- E-books --- Advertising, Public interest --- Announcements, Public service --- PSAs (Public service announcements) --- Public interest advertising --- Public service advertising --- Public service announcements --- Public relations --- #SBIB:013.AANKOOP --- #SBIB:309H2800 --- #SBIB:309H2820 --- Reclame: algemene werken --- De reclameboodschap: algemene werken --- Mass communications --- Advertising. Public relations --- United States --- USA. --- États-Unis. --- Canada. --- United States. --- Europe. --- Canada (Province) --- Canadae --- Ceanada --- Chanada --- Chanadey --- Dominio del Canadá --- Dominion of Canada --- Jianada --- Kʻaenada --- Kaineḍā --- Kanada --- Ḳanadah --- Kanadaja --- Kanadas --- Ḳanade --- Kanado --- Kanakā --- Province of Canada --- Republica de Canadá --- Yn Chanadey --- Council of Europe countries --- Eastern Hemisphere --- Eurasia --- ABŞ --- ABSh --- Ameerika Ühendriigid --- America (Republic) --- Amerika Birlăshmish Shtatlary --- Amerika Birlăşmi Ştatları --- Amerika Birlăşmiş Ştatları --- Amerika ka Kelenyalen Jamanaw --- Amerika Qūrama Shtattary --- Amerika Qŭshma Shtatlari --- Amerika Qushma Shtattary --- Amerika (Republic) --- Amerikai Egyesült Államok --- Amerikanʹ Veĭtʹsėndi͡avks Shtattnė --- Amerikări Pĕrleshu̇llĕ Shtatsem --- Amerikas Forenede Stater --- Amerikayi Miatsʻyal Nahangner --- Ameriketako Estatu Batuak --- Amirika Carékat --- AQSh --- Ar. ha-B. --- Arhab --- Artsot ha-Berit --- Artzois Ha'bris --- Bí-kok --- Ē.P.A. --- É.-U. --- EE.UU. --- Egyesült Államok --- ĒPA --- Estados Unidos --- Estados Unidos da América do Norte --- Estados Unidos de América --- Estaos Xuníos --- Estaos Xuníos d'América --- Estatos Unitos --- Estatos Unitos d'America --- Estats Units d'Amèrica --- Ètats-Unis d'Amèrica --- États-Unis d'Amérique --- ÉU --- Fareyniḳṭe Shṭaṭn --- Feriene Steaten --- Feriene Steaten fan Amearika --- Forente stater --- FS --- Hēnomenai Politeiai Amerikēs --- Hēnōmenes Politeies tēs Amerikēs --- Hiwsisayin Amerikayi Miatsʻeal Tērutʻiwnkʻ --- Istadus Unidus --- Jungtinės Amerikos valstybės --- Mei guo --- Mei-kuo --- Meiguo --- Mî-koet --- Miatsʻyal Nahangner --- Miguk --- Na Stàitean Aonaichte --- NSA --- S.U.A. --- SAD --- Saharat ʻAmērikā --- SASht --- Severo-Amerikanskie Shtaty --- Severo-Amerikanskie Soedinennye Shtaty --- Si͡evero-Amerikanskīe Soedinennye Shtaty --- Sjedinjene Američke Države --- Soedinennye Shtaty Ameriki --- Soedinennye Shtaty Severnoĭ Ameriki --- Soedinennye Shtaty Si͡evernoĭ Ameriki --- Spojené obce severoamerické --- Spojené staty americké --- SShA --- Stadoù-Unanet Amerika --- Stáit Aontaithe Mheiriceá --- Stany Zjednoczone --- Stati Uniti --- Stati Uniti d'America --- Stâts Unîts --- Stâts Unîts di Americhe --- Steatyn Unnaneysit --- Steatyn Unnaneysit America --- SUA --- Sŭedineni amerikanski shtati --- Sŭedinenite shtati --- Tetã peteĩ reko Amérikagua --- U.S. --- U.S.A. --- United States of America --- Unol Daleithiau --- Unol Daleithiau America --- Unuiĝintaj Ŝtatoj de Ameriko --- US --- USA --- Usono --- Vaeinigte Staatn --- Vaeinigte Staatn vo Amerika --- Vereinigte Staaten --- Vereinigte Staaten von Amerika --- Verenigde State van Amerika --- Verenigde Staten --- VS --- VSA --- Wááshindoon Bikéyah Ałhidadiidzooígíí --- Wilāyāt al-Muttaḥidah --- Wilāyāt al-Muttaḥidah al-Amirīkīyah --- Wilāyāt al-Muttaḥidah al-Amrīkīyah --- Yhdysvallat --- Yunaeted Stet --- Yunaeted Stet blong Amerika --- ZDA --- Združene države Amerike --- Zʹi͡ednani Derz͡havy Ameryky --- Zjadnośone staty Ameriki --- Zluchanyi͡a Shtaty Ameryki --- Zlucheni Derz͡havy --- ZSA
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