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Comment faire connaître sa bibliothèque, rendre lisible son offre, valoriser ses évolutions ? Quels outils utiliser ? Quelles compétences intégrer ? Quelle organisation mettre en place ? Ces questions s'imposent aujourd'hui aux professionnels qui doivent améliorer la notoriété de leurs établissements et faire évoluer leur image. Dans ce livre, la relation avec les publics est placée au cœur du processus de communication, tant pour le contact en direct, les échanges en ligne, que pour le soin apporté aux espaces, à la signalétique, et à la conception de documents. Construire un plan de communication, mener une campagne d'affichage, réinventer un guide du lecteur, reformuler le règlement intérieur, créer un avatar ou partir à la conquête d'un public spécifique sont autant d'actions qui demandent à la fois de bâtir une stratégie d'ensemble et de maîtriser des savoirs pratiques et concrets. Pour chacune des réalisations évoquées, un mode opératoire précis indique la méthode et les étapes à prendre en compte. Coordonné par Jean-Marc Vidal, conservateur à la bibliothèque municipale de Grenoble, cet ouvrage collectif, qui réunit bibliothécaires, graphiste, responsable de communication, sociologue, rend compte d'expériences multiples menées dans des bibliothèques publiques et universitaires. La communication avec les publics apparaît ainsi comme l'un des éléments révélateurs des transformations des bibliothèques.

Public services (Libraries) --- Libraries --- Marketing --- Public Relations --- Public relations --- Bibliothèques --- Communication systems --- Systèmes de Communication --- Services aux usagers --- Relations publiques --- documentatie --- bibliotheques --- documentation --- bibliotheken --- Public services (Libraries) - Handbooks, manuals, etc. --- Libraries - Public relations - Handbooks, manuals, etc. --- Library, Information & Communication sciences --- bibliothèques --- bibliothèques publiques --- relations publiques --- marketing --- communication --- public

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Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing Social

Library management --- Marketing --- Mass communications --- Social media --- Social media. --- Libraries --- Organizational behavior. --- Communication in organizations. --- Online social networks --- Communication in library administration. --- Communication in library science. --- Médias sociaux --- Bibliothèques --- Comportement organisationnel --- Communication dans les organisations --- Réseautage personnel (Informatique) dans les bibliothèques --- Communication dans l'administration des bibliothèques --- Communication en bibliothéconomie --- Management. --- Communication systems. --- Library applications. --- Gestion --- Systèmes de Communication --- Documentation --- Public institutions --- Librarians --- User-generated media --- Communication --- User-generated content

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Anerkanntermaßen stellt das Konzept des Knowledge Management einen entscheidenden Gewinn für den Informationsprofi dar. Management-Theorien betonen immer die wichtige Rolle von Bibliotheken und Bibliothekare in der Praxis von Organisationen (Unternehmen, Städte aber auch die gesamte Gesellschaft). Die in diesem Band enthaltenen Beiträge demonstrieren dies aus der Sicht der Bibliotheken. In diesen Beiträgen werden grundlegende Implikationen des Knowledge Management als zentralem Arbeitsfeld in Bibliotheken diskutiert, Grundsatzfragen und Methoden analysiert und praktische Beispiele untersucht. Unter den Autoren finden sich beispielsweise Larry Prusak, James Matarazzo, Michael Koenig, Rafael Capurro, Susan Henczel, Irene Wormell und Rainer Kuhlen. Das Buch vereint 18 wichtige Texte zum Thema: z. B. aus IFLA-Workshops und -Konferenzen, aber auch aus anderen Quellen, wie beispielsweise der SLA (Special Libraries Association). It is a widely accepted that Knowledge Management constitutes a key asset for the information professional. Management theory has always pointed to the fact that libraries and librarians in particular play an important role in an organization (be it an enterprise, a city, or a society as a whole). The papers collected in this volume demonstrate why and how - from the libraries' perspective. They discuss some fundamental implications of Knowledge Management as a key activity area for libraries, analyse key issues and instruments and give some best practice examples. Among the contributing authors the reader will find Larry Prusak, James Matarazzo, Michael Koenig, Rafael Capurro, Susan Henczel, Irene Wormell and Rainer Kuhlen. The book brings together eighteen important texts for the topic not only from IFLA workshops and conferences but also from other sources such as the SLA (Special Libraries Association). The inclusion of several original contributions makes this reader essential for all concerned with the future role of the library in business and society.

Information services --- Knowledge management --- Organizational learning --- Information organization --- libraries --- Management by objectives --- Knowledge based systems --- information systems --- library sciences --- Documentation --- training programmes --- Information retrieval --- Theory of knowledge --- Library management --- Library administration --- Libraries --- Bibliothèques --- Gestion des connaissances --- Communication systems --- Administration --- Systèmes de Communication --- 002 --- 65.012.4 --- 02 --- 02 Bibliotheekwezen --- Bibliotheekwezen --- 002 Informatieverzorging i. v. m. documentatie --- Informatieverzorging i. v. m. documentatie --- 65.012.4 Management. Directorate. Technique and methods of management --- Management. Directorate. Technique and methods of management --- Learning organizations --- Learning --- Communities of practice --- Management of knowledge assets --- Management --- Information technology --- Intellectual capital --- Data collection services --- Information brokers --- Information centers --- Information science service organizations --- Information service providers --- Providers of information services --- Information science --- Research --- Information storage and retrieval --- Organization of information --- Information storage and retrieval systems --- Information services. --- Knowledge management. --- Organizational learning. --- Information organization.