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Krankenhäuser können es sich nicht mehr leisten, auf Social Media-Aktivitäten wie Facebook, Blogs, YouTube und Co. zu verzichten. Viele Mitarbeiter in der Gesundheitswirtschaft sind allerdings noch unsicher: - Wie kann Social Media erfolgreich in Marketing- und Employer-Branding-Aktivitäten sowie in die Kommunikation mit den Zielgruppen integriert werden? - Was sollten Krankenhäuser berücksichtigen, wenn sie Social Media-Kanäle nutzen und weiterentwickeln wollen? - Welche rechtlichen Rahmenbedingungen müssen beachtet werden? - Gibt es überhaupt s

Internet --- Online social networks --- Electronic social networks --- Social networking Web sites --- Virtual communities --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Social aspects. --- Economic aspects. --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks)

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This book studies computer-mediated, interpersonal Internet activity up to the turn of the century, examining virtual misbehavior across a wide range of online environments. It also lays out the theoretical framework and fundamental ideas of media ecology, a branch of communication scholarship, highly relevant for understanding digital technology.

Internet --- Online social networks. --- DARPA Internet --- Internet (Computer network) --- Wide area networks (Computer networks) --- World Wide Web --- Electronic social networks --- Social networking Web sites --- Virtual communities --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Psychological aspects. --- Social aspects.

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Computer networks --- Online social networks --- Electronic social networks --- Social networking Web sites --- Virtual communities --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks)

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Online social networks. --- Electronic social networks --- Social networking Web sites --- Virtual communities --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks)

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Human-computer interaction --- Online social networks --- Design. --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Electronic social networks --- Online communities (Online social networks) --- Social networking Web sites --- Virtual communities --- Social media --- Social networks --- Sociotechnical systems --- Web sites