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Create a service advantage with the help of customer service guru Ron Zemke.

Customer services --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations

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Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers.

Customer services. --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations --- Business strategy

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Revamped with new examples, stories, and research, and featuring cartoons by John Bush, the book gives readers practical, proven ways to: find and retain service-oriented people; get to know customers intimately; build a service vision; train and coach; create and maintain a service management process that aligns people, systems, and customers; involve and empower employees; recognize and reward good performance.

Customer services. --- Customer services --- Commerce --- Business & Economics --- Marketing & Sales --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations

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"This is a book that will help anyone who deals with customers. It is a wonderful blend of wisdom and insight that deals with the everyday relationships between the customer and service representative.". Joe Breniser, President. Creative Training Institute "An insightful look as to why customers don't always receive first class service and how we all like to be treated." Jerry Drake, Business Manager. Liquid Control Corporation "An exceptional Tool Kit‚ that is a must for every employee in an organization that has communications with customers. Professional, insightful, real-life respon

Customer services. --- Customer services --- Marketing & Sales --- Commerce --- Business & Economics --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations

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Do you make a good impression when you answer the phone? Do you sell your company and create Moments of Magic for your customers, or do you hurry callers off the line because you are so busy? Most businesses receive more phone calls than any other form of contact, so an effective telephone manner is your single most powerful business tool. It's your chance to grow your business by establishing loyal customers, because they had a positive, powerful experience on the phone.The Telephone Skills eReport is a concise overview of the most essential components of an effective telephone manner. You'll be able to read the report quickly, and apply your newly learned telephone skills right away-immediately leading to increased success for your career and your company.Topics covered include: Creating a powerful first impression when you answer the phone Maintaining a positive attitude while on the phone Avoiding the most common telephone mistakes Creating and sustaining the loyalty of your customers through the phone.

Telephone in business --- Telephone etiquette. --- Customer services. --- Commerce --- Business & Economics --- Marketing & Sales --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations --- Telephoning --- Etiquette --- Business