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Year: 2012 Publisher: [Place of publication not identified] : Project Gutenberg,
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Year: 1973 Publisher: Liège, Belgium : Presses universitaires de Liège,
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Year: 2011 Publisher: [Place of publication not identified] : Perlego,
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ISBN: 9781032445038 9781000924008 1000924009 1003372481 1003372481 1032445033 Year: 2023 Publisher: Abingdon, England : Routledge,
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Cultural industries. --- Creative industries --- Culture industries --- Industries
ISBN: 1282096729 0262256886 9780262256889 9780262681384 0262681382 9780262254304 0262254301 0585436126 9780585436128 9780262182171 0262182173 Year: 2001 Publisher: Cambridge, Mass. MIT Press
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Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for videocassettes in the United States: Beta and VHS. Beta was widely regarded to have better picture quality, but VHS could record longer television programs. Eventually the selection of Beta cassettes shrank to zero, leaving consumers no choice but to get on the VHS bandwagon. The most successful bandwagon, apart from telephone service, is the Internet.In this book Jeffrey Rohlfs shows how the dynamics of bandwagons differ from those of conventional products and services. They are difficult to get started and often fail before getting under way. A classic example of a marketing failure is the Picturephone, introduced by the Bell System in the early 1970s. Rohlfs describes the fierce battles waged by competitors when new services are introduced, as well as cases of early agreement on a single technical standard, as with CDs and CD players. He also discusses the debate among economists and policy analysts over the advantages and disadvantages of having governments set technical standards. The case studies include fax machines, telephones, CD players, VCRs, personal computers, television, and the Internet.
Book
ISBN: 3658243767 3658243759 Year: 2007 Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
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The interaction between clients and consultants during consulting projects is essential for their success and therefore for the long-term survival of consulting companies. The aim of this book is to further advance our understanding of the nature of client-consultant relationships. Building upon a critical discussion of the contributions and shortcoming of existing research, Natalia Nikolova proposes an innovative conceptual model, which provides a critical yet constructive platform for the development of a more differentiated view of professional work. The framework concentrates on the cultural and political relations between clients and consultants during service production. It represents a prolific platform for further research and provides practitioners with an increased awareness of hitherto under-explored issues of client-consultant relationships. This book is aimed at scholars of professional business service firms and those interested in multidisciplinary studies of human relations in general. It will also appeal to students interested in these areas and to clients and consultants involved in consulting projects.
Service industries. --- Services. --- Industries
Book
ISBN: 3035731357 9783035731354 9783035711356 3035711356 Year: 2017 Publisher: Zurich, Switzerland
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ISBN: 9781847357618 184735761X Year: 2010 Publisher: Hamburg : Smithers Rapra Technology Limited,
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With the aerospace and defence industries poised for growth in virtually every segment; the commercial, general aviation, military and space sectors are a 'must watch' area for businesses seeking new business and technology opportunities. Accompanying this growth, polymers will play an increasing role, with, for example, a near doubling of the aerocomposites market being predicted by 2016. Polymers in Defence and Aerospace Applications took an in depth look at how polymers are increasingly being used to meet the developing demands of this industry in areas such as weight minimisation, increase
Polymers --- Aerospace industries --- Industries
Book
ISBN: 3030970418 3030970426 Year: 2022 Publisher: Cham, Switzerland : Springer Nature Switzerland AG,
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