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Through an in-depth analysis of bestselling 'how-to-succeed' books along with popular television shows and well-trafficked 'mommy' blogs, 'The Rise of Neoliberal Feminism' demonstrates how the notion of a happy work-family balance has not only been incorporated into the popular imagination as a progressive feminist ideal but also lies at the heart of a new variant of feminism.

Feminism. --- Neoliberalism. --- Neo-liberalism --- Liberalism --- Emancipation of women --- Feminist movement --- Women --- Women's lib --- Women's liberation --- Women's liberation movement --- Women's movement --- Social movements --- Anti-feminism --- Emancipation