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Satisfaction: a behavioral perspective on the consumer
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Author: Oliver, Richard L.
ISBN: 9780765617705 9781315700892 9781317460206 9781317460213 Year: 2010 Publisher: Armonk, N.Y. M.E. Sharpe
ISBN: 9780765617705 9781315700892 9781317460206 9781317460213 Year: 2010 Publisher: Armonk, N.Y. M.E. Sharpe
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Abstract
Keywords
Consumer satisfaction --- consumentengedrag --- Customer satisfaction --- Evaluation --- Consumer behavior --- Satisfaction --- Brand loyalty --- Customer loyalty
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