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This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

Management Theory --- Management --- Business & Economics --- Mass media --- Management. --- Industrial management. --- Organization. --- Industrial organization. --- Media Management. --- Industrial Organization. --- Industries --- Organization --- Industrial concentration --- Industrial management --- Industrial sociology --- Organisation --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Business --- Industrial organization --- Planning. --- Creation (Literary, artistic, etc.) --- Executive ability --- Mass media - Management --- Mass media - Economic aspects