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Signs in use : an introduction to semiotics
Authors: ---
ISBN: 9780415262040 0415262046 0415262038 1299054838 1134505795 1280114703 0203994140 1134505787 9780203994146 9780415262033 9781134505791 9781134505746 1134505744 9781134505784 9781299054837 9781280114700 Year: 2002 Publisher: London : Routledge,

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Abstract

Signs in Use is an accessible introduction to the study of semiotics.All organisms, from bees to computer networks, create signs, communicate, and exchange information. The field of semiotics explores the ways in which we use these signs to make inferences about the nature of the world.Signs in Use cuts across different semiotic schools to introduce six basic concepts which present semiotics as a theory and a set of analytical tools: code, sign, discourse, action, text, and culture. Moving from the most simple to the most complex concept, the book gradually widens the

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